- Study at Deakin
- Campus life
- Industry and community
- About Deakin
We are on the cusp of a tremendous wave of innovation, productivity and growth, as well as new modes of competition and value capture - all driven by big data as consumers, companies, and economic sectors exploit its potential.
Big data: The next frontier for innovation, competition and productivity. McKinsey Global Institute
Business analytics is an integrated discipline that brings together the skills, knowledge and technological tools of information management, statistics, data mining and management science. Business analytics sits in the intersection between information technology and business, focusing on unlocking insights contained in data to improve operational efficiency, financial performance and strategic management. The analytical capabilities of software tools now available to businesses and innovation in underlying technologies over recent years have changed analytics from being a highly specialised and technical discipline, formally the exclusive domain of data scientists, to being accessible to a broad range of business professionals
The demand for business decision makers who understand the value-add of analytics and are able to use analytics tools to shape their decisions, continues to grow across the globe. Recent global industry reports allude to a growing skills shortage in business analytics, particularly managers who can use data to inform business decisions, and this message has been echoed by the analytics industry in Australia.
Careers in Business Analytics range from roles in Information Management (e.g. ETL, Data Integration, Data Warehousing), Analysis (Information Analysis, Business Analysis, Market Analysis, Data Science), Insights (Insight Analysis, Forecasting, Predictive modelling), Project management as well as senior executive roles such as Head of Business Intelligence, Chief Analytics Officer, Chief Data Scientist.
Deakin's Master of Business Analytics is a collaborative academic program with industry. The course has strong practice focus and aims to develop business analytics professionals with a broad skill set that enables them to build a career in a sector of their choosing. The innovative delivery modes make the course very attractive for off-campus students.