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Developing insights from internal data and market information seems quite elementary compared to the potential of Social Media Analytics. A 2013 report on Social Media Analytics by McKinsey & Company titled "How 'social intelligence' can guide decisions" highlights the new opportunities rich real-time data from social media offers decision makers and suggests that "Social-Intelligence Literacy" is fast becoming a critical asset for executives.
The three speakers at this event will give an overview of how to use Social Media Analytics to gain a competitive advantage, what is possible and why it's worth investing in Social Media Analytics to shape real-time decision making. They will showcase some recent exemplars of Social-Media Analytics in action.
Dev Mookerjee, IBM Global Technical Ambassador - Social Analytics
Samir Mahir, CIO, Tennis Australia
Elly Bloom, Head of Social Media, Westpac Group
Time:12.00 pm - 1.30 pm
12.00pm Registration and Lunch
12.30 pm Presentation
123 Queen Street
Cost: $35 per person
Linkedin: Deakin Business Analytics