School of Information Systems
Faculty of Business and Law
The use of an interactive medium, such as the Internet, to supplement the discipline of marketing. It introduces innovative strategies to utilise internet applications for business communication and online marketing.
It provides students interested in marketing with specialist skills in the area of Internet marketing and customer relationship management. Students will gain a sound understanding of how information and communications technologies may be used as an integral part of marketing communications in organisations.
Careers in this field include marketing communcation roles, market research analysts, and marketing managers.
Undergraduate
