Faculty of Business and Law

School of Information Systems

Business Aspects of Information Systems (BASIS) Research Cluster

Business Intelligence and Analytics

This theme explores the uses of business intelligence, combined with organisational analytics capabilities in terms of their effects on firm performance and competitive advantage. The premise is that investments in business analytics capacity (e.g., resources and systems to analyse intrafirm, customer and supply chain information) enable organisations to outperform their competitors.

The acquisition and deployment of business intelligence, combined with the business analytics capability of organisations, competitive actions enabled by such capability and the effect in terms of firm performance are assessed. Projects in this area include:

Name Projects/Interests
Prof Dineli Mather Modeling the spread of peer-to-peer communication and evaluating viral marketing strategies (with Department of Marketing, Monash University and Deloitte)
Assoc Prof Jacob Cybulski Visualisation of Big Data to Support Management Decision Processes (with Nadav Rayman, BizData; Steve Iatropoulos, Microsoft Australia; Olivera Marjanovic, Sydney University; Dineli Mather, IS; Luckmika Perera, AEF; Yee Ling Boo, IS; Dilal Saundage, IS; Susan Keller, IS; Lasitha Dharmasena, IS; Morteza Namvar, IS)
Assoc Prof Jacob Cybulski Business Intelligence as a Driver for Organisational Sense-making and Legitimacy (with Luckmika Perera, AEF; Nadav Rayman, BizData)
Prof Rens Scheepers Social media monitoring as a means of gathering competitive intelligence (with Maral Mayeh and Michael Valos, M&M)
Prof Rens Scheepers Empirical testing of the links between Business Analytical capability, Competitive actions and Impact on Firm performance (with William Yeoh)
Dr William Yeoh Exploring the Impact of Business Intelligence on Organisational Absorptive Capacity and Firm Performance
Dr Yee Ling Boo Investigating the Interactions between Presentation Layer of Business Intelligence and Information Consumers (with Luba Torlina)

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15th August 2012