Marketing

Why study marketing?

Marketing graduates are usually in demand because of the wide range of industries and service industries which have adopted the value-adding approach to customers that modern marketing involves. The science of marketing and its practice are closely intertwined. As a consequence, university graduates in marketing are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange. In exceeding customer expectations, modern marketing organisations satisfy and retain their customers while at the same time are more likely to improve their own profit position.

Career opportunities

While we traditionally associate marketing practice with profit, in truth, marketing is practiced by a range of organisations including those in the not-for-profit sector. Organisations such as the Salvation Army rely on their marketing prowess in successfully mounting their Red Shield Appeal, for example. In addition, there are many service industries that are allied to the marketing profession. These include marketing research, advertising, and direct and online marketing agencies, as well as marketing logistics companies involved in managing inventories and distributing products so that timely customer fulfilment occurs.