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Deakin University Council has conferred the title of Alfred Deakin Professor on Professor Michael Polonsky from the School of Management and Marketing within the Faculty of Business and Law.
Professor Polonsky has been with the School of Management and Marketing since 2008. His research interests include stakeholder theory in marketing, environmental, social and ethical issues in marketing, cross-cultural and international marketing issues and marketing education. He is a prolific contributor to his field having published 8 books, 26 book chapters, over 130 journal articles and more than 130 conference proceedings papers. His has also been the recipient of a number of external research grants, including an Australian Research Council grant in partnership with the Australian Red Cross to investigate 'Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants'. The project will run from 2012-2014. He has received numerous academic awards for his work including the Elsevier Distinguished Marketing Scholar Award for 2010.
The title of Alfred Deakin Professor is the most prestigious that the University can bestow on its staff. Professor Polonsky is the second member of the Faculty of Business and Law to receive the title this year. Professor Paresh Narayan, School of Accounting Economics and Finance was similarly honoured in March.
Congratulations to Professor Polonsky on this significant achievement.
More about Professor Polonsky's research with the Australian Red Cross about encouraging migrant communities to give blood.