Faculty of Business and Law

School of Management and Marketing

2009 Advancing Sport Management Award

This annual award honours a graduate from Deakin University's Sport Management program who has contributed to the advancement of sport through their excellent managerial and/or administrative skills. The award is supported by the School of Management and Marketing and the Bowater Trust.

2009 winner, Nick Honey

CEO, Athletics Victoria

Master of Business (Sport Management), 2001.

Nick Honey commenced as CEO of Athletics Victoria in August 2003.

Nicks's nominator wrote:

New to the sport of athletics, Nick very quickly developed a deep knowledge of both the sport and its people. His contribution to the development of athletics in Victoria over the past six years has been enormous. Nick has managed and guided a staff of 10 to an unprecedented level of excellence. During this period AV has grown both financially and in membership.

Nick's major achievements include:

  • Supervising and overseeing the organisation of the Victorian championships at the MCG as a test event for the 2006 Commonwealth Games
  • Overseeing development programs and managing associated staff (funded by the Victorian Government for 1.2 million over three years as our Commonwealth Games legacy) for officials, coaches, schools and Little Athletics
  • A growth in membership by over 20% over the past five years (This includes record numbers of entrants in Victorian Championships over Summer and Winter).
  • An increasingly healthy financial surplus over the past six years, compared to a period prior to this of financial loss.
  • Regular sponsors for Athletics Victoria each year since 2003.
  • Continuing work with the Victorian Government on Athletics Victoria's move from Olympic park to Albert Park.This is the most important project for Athletics Victoria since its move into Olympic Park in 1956..

Nick has had to work closely and negotiate with three government departments, Victorian Little Athletics, Athletics Australia, South Melbourne Soccer Club and the VIS. He has had to carefully manage the media as well as the expectations of members. Negotiations are still continuing but we are getting closer to our ideal set up at Albert Park. Much of this is due to the hard work, diplomacy, persistence and negotiating skills of our CEO.

Nick has developed an excellent rapport with the office staff, the clubs, the officials, coaches and the athletes. Nick's management skills have bought a new level of professionalism to the sport of athletics and raised the bar at a national level. His enthusiasm in managing and nurturing our sport, its people and events continues.


Adjunct Professor Malcolm Speed (left) presenting the award to Nick Honey.
Malcolm Speed and Nick Honey

Deakin University acknowledges the traditional land owners of present campus sites.

21st March 2013