- Study at Deakin
- Campus life
- Industry and community
- About Deakin
This annual award honours a graduate from Deakin University's Sport Management program who has contributed to the advancement of sport through their excellent managerial and/or administrative skills. The award is supported by the School of Management and Marketing and the Bowater Trust.
Robin O'Neill commenced with Tennis Australia in 2006 transferring from a game development role at Tennis Victoria. In November 2006 he was appointed as General Manager Community Tennis. As General Manager of Community Tennis, Robin has been instrumental in advancing the sport of tennis through his management of two key sport development policy initiatives:
Robin's working knowledge of sport governance was coupled with his ability to engage people to create aligned strategy and implement programs and shared services. As GM Community Tennis, Robin has been instrumental in the development of sport development policy, as well as implement and operationalise development policy and programs. He has successfully managed two interrelated projects that together have contributed significantly to Tennis Australia's mission to grow the game. Tennis has reversed a nine year decline in participation with most growth occurring in organised club play.
Research has been the focus of Robin's ability to ensure that program delivery has an impact on national delivery of tennis and the objective to grow the game. In developing the strategic objectives for community tennis, Robin led a national research program. The research 'Tennis Participation in Australia 2010' provides the foundation for the development of and review of current participation program that will ensure future growth of the sport. Robin's dedication and passion has made a significant impact on the growth and delivery of tennis in Australia