Faculty of Business and Law

School of Management and Marketing

Higher Degree by Research (HDR) thesis topics

Are you interested in undertaking a higher degree by research? Here are HDR topics for which we are seeking students. These topics represent key issues in each of our specialisations where we are best able to supervise HDR candidates.

Business ethics, sustainability and corporate social responsibility

Associate Professor Stewart Adam

  • Digital marketing's role in organisational performance in the profit and not-for-profit sectors

Dr Nicholas McClaren

  • Empirically investigating the decision-making of marketing practitioners under ethical conditions
  • Professionalism, occupational socialization, and ethical decision-making in organizations

Professor Michael Jay Polonsky

  • Environmental issues in marketing
  • Social Issues in marketing
  • Corporate responsibility issues
  • Stakeholder management

Professor Greg Wood

  • Corporate codes of ethics and their role
  • Inculcating business ethics into corporate Australia

Associate Professor Ed Wray-Bliss (Also see Organisation, work and workers.)

  • Business Ethics
  • Ethical and Political issues in the workplace
    Drug and Alcohol Testing at Work
    The Ethics of Academic Practices
    Organisation Studies and Critical Management Studies
    Qualitative Research in Organisations


Innovation, entrepreneurship and community development

Professor Paul Couchman

  • Developing absorptive capacity among manufacturing SMEs to facilitate technology transfer from RD organizations
  • Understanding the dynamics of translational spaces: localised innovation policy initiatives and the development of innovative clusters
  • Understanding the nature of innovation within Australian service sector organizations

Associate Professor Stewart Adam

  • Marketing influences on young driver cognitions and behaviour in simulated and on-road environments

Associate Professor David Bednall

  • The role of professional social network sites in fostering business success
  • Use of market research in legal proceedings
  • Survey response rates

Dr Kerrie Bridson

  • Brand personality from consumer and employee perspectives 
  • The emergence of Brand love 
  • The role of brand communities for consumers and organisations
  • Brand orientation studies in new contexts and across cultures
  • Brand management within non-traditional sectors (the arts, sports and experiential industries)
  • Co-creation
International business

Dr Mona Chung

  • Challenges in doing business with China
  • Cross-cultural studies
  • Cross-cultural issues in supervising Chinese research students
  • The impact of cultural issues in the international student market
Leisure management (arts, tourism, events and leisure)

Professor Ruth Rentschler

  • Financial trouble in arts organisations in the recession: is governance the answer?
  • Multicultural arts marketing: is this the way to develop audiences?

Dr Huong Le

  • Arts participation
  • Cultural tourism and cultural tourist
  • Leisure management
Organisations, work and workers

Associate Professor David Bednall

  • Market research buyers perspectives on customer analytics

Dr Huong Le

  • Cultural diversity and managing a diverse workforce

Dr Melissa Parris

  • The implications of managers' workplace friendships
  • A comparison of the workplace experiences of early- and late-career middle managers

Dr Kerrie Saville

  • The Pacific seasonal worker pilot scheme: implications for the regulation of the Australian labour market

Associate Professor Ed Wray-Bliss (Also see Business ethics, sustainability and corporate social responsibility)

  • Drug and Alcohol Testing at Work
  • The Ethics of Academic Practices
  • Organisation Studies and Critical Management Studies
  • Qualitative Research in Organisations


Property and Real Estate Management

Professor Richard Reed

  • Property valuation
  • Sustainability
  • Housing markets
  • Property development
  • Demography
  • Housing economics
  • Property market finance

Deakin University acknowledges the traditional land owners of present campus sites.

27th August 2013