Deakin University prepares students in all aspects of the field of sport management and encourages them to be sport industry leaders of the future.

Typically, the most visible and powerful of these professionals head the business and management operations of sport's highest profile teams and leagues, such as the AFL, Cricket Australia, the Australian Olympic Committee, Tennis Australia, the Australian Rugby Union and the Football Federation of Australia.

There are, however, many other high profile and demanding jobs in the sports sector, including heads of organisations such as the Australian Sports Commission, the Australian Institute of Sport, major Olympic sports including Swimming Australia and Athletics Australia.

Beyond these high profile appointments, each organisation right down through the administrative ranks need and reward capable sport business professionals able to work in a diverse range of areas within each organisation. Entry-level sport management positions are available in such areas as sales, communications, event marketing and management, account management, community relations, game operations, sport development, promotions, and electronic marketing. After gaining experience, employees can gradually move on to middle and senior management and eventually to the level of CEO. While the field of sport management has evolved rapidly, this growth and development has been accompanied by a high degree of competitiveness for available positions.

International opportunities
Your degree at Deakin is an international passport to work globally in the world of sport management. Graduates from Deakin have worked at Olympic Games, Commonwealth Games and a number of international sports federations such as the International Cricket Council. Like national sporting organisations, the international federations require professionals with the range of business skills required at a domestic level
Sport management graduates work in a wide variety of roles
  • Community relations
  • Finance and accounting
  • Management
  • Human resource management
  • Marketing
  • Media relations (television, radio, print, web site)
  • Sales (tickets, suites, advertising, sponsorship)
  • Operations
  • Public relations
  • Facility management
  • Game development
  • Sport law
  • Merchandising and licensing
Organisations which employ sport management graduates
  • Professional sports organisations
  • Semi-professional/amateur sports
  • Player unions
  • Individual teams
  • National and state sporting organisations
  • Olympic sports organisations
  • Institutes of sport
  • Regional academies of sport
  • The Australian Sports Commission
  • State departments of sport and recreation
  • Local governments and other related agencies such as major events corporations such as Victorian Major Events and health related agencies including VicHealth
  • Sport agencies
  • Broadcasting agencies (television, radio)
  • Major facilities, such as MCG, Etihad Stadium at the Docklands, Melbourne Park, ANZ Stadium in Sydney, AAMI Stadium in Adelaide, Sydney Olympic Park
  • Local recreation and leisure centres
  • Firms specialising in sport marketing, sport sponsorship and athlete representation
  • Sporting goods manufacturing and retailing companies
Useful links

Deakin University acknowledges the traditional land owners of present campus sites.

22nd March 2011