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School of Management and Marketing
Faculty of Business and Law
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Assoc Prof David Bednall

Associate Professor David Bednall

BA (Hons) Melbourne, MA (Psychology) Melbourne, PhD (Communications) La Trobe

Associate Professor of Marketing

Associate Head of School (Research)

Tel: +61 3 9244 6904
Fax: +61 3 9251 7083

Email: david.bednall@deakin.edu.au
Office location: Lb 5.109, Melbourne Campus at Burwood
Teaching Areas Consumer Behaviour
Customer Profiling
Market Research
Honours in Marketing
Advertising and PR
Research Interests

Market research and customer analytics
Consumer response to trade marks, especially colour Social networks
Editor Australasian Journal of Market and Social Research
Current Research Relationship between market research and customer analytics
Generation Y and social networks
Committee Memberships Faculty Research Committee
School Committee
Industry Linkages Judge, Market Research Industry Effectiveness Awards, 2006, 2007, 2010
Qualified Practising Market Researcher
Registered Psychologist
Fellow, Australian Market and Social Research Society