Faculty of Business and Law

School of Management and Marketing

Kerrie Bridson

Kerrie Bridson

Senior Lecturer

BBus(Hons), PhD Monash

Campus: Melbourne Burwood Campus
Phone: +61 3 924 46275
Email: kerrie.bridson@deakin.edu.au

Link to research output

  • 2008, Faculty of Business and Law award for outstanding contribution to community responsibilities
  • 2001, award for the best doctoral paper and presentation at Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland,
  • 1997, Uncle Ben's Scholarship (grocery industry), winning paper, video presentation and oral examination. Titled: ECF (Efficient Consumer Response) trends in the Australian grocery industry and internationally. Award: International study tour of retailers and manufacturers throughout China, USA and Canada
  • 1999-2002, Australian Postgraduate Scholarship

Research Interests

  • Branding and brand orientation
  • Corporate identity and coronate social responsibility
  • Resource-based theory
  • International marketing
  • Leisure service sector: museums, galleries and zoological gardens
  • Retailing

Deakin University acknowledges the traditional land owners of present campus sites.

5th November 2012