Kerrie Bridson

Kerrie Bridson

Senior Lecturer

BBus(Hons), PhD Monash

Campus: Melbourne Burwood Campus
Phone: +61 3 924 46275
Email: kerrie.bridso@deakin.edu.au

Link to Research Output

  • Award for the best doctoral paper and presentation at ANZMAC (Australian and New Zealand Marketing Academy Conference), Auckland, 2001
  • Australian Postgraduate Scholarship, 1999-2002
  • Uncle Ben's Scholarship (grocery industry), winning paper, video presentation and oral examination. Titled: ECF (Efficient Consumer Response) tends in the Australian grocery industry and internationally. Award: International study tour of retailers and manufacturers throughout China, USA and Canada, 1997
  • Faculty of Business and Law 2008 Award for Outstanding Contribution to Community Responsibilities

Research Interests

  • Branding and brand orientation
  • Corporate identity and coronate social responsibility
  • Resource-based theory
  • International marketing
  • Leisure service sector: museums, galleries and zoological gardens
  • Retailing

Deakin University acknowledges the traditional land owners of present campus sites.

31st January 2012