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Pandora Kay

Lecturer

BEd Arts Crafts Melb, GDip Arts Admin SA, MA James Cook, PhD VU

Campus: Melbourne Burwood Campus
Phone: +61 3 924 46591
Email: pandora.kay@deakin.edu.au

Link to research output

Teaching interests

• Strategic marketing

Research interests

• Marketing creative industries and experiences, including music and the arts
• Tourist and visitor motivation, behaviour and barriers to attending cultural attractions and experiences
• Non-profit marketing, especially volunteerism in community-based cultural organisations and events

Professional affiliations

• Academy of Marketing, UK, member (MAM)
• Australian Marketing Institute (AMI), Associate Fellow, Certified Practising Marketer (AFAMI CPM)
• Australia and New Zealand Marketing Academy and Conference (ANZMAC), individual member
• Council of the Australian Universities Tourism and Hospitality Educators (CAUTHE), individual member
• Travel and Tourism Research Association (TTRA), premier member