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Alvin Lee

Lecturer

MBus E.Cowan, PhD UWA

Campus: Melbourne Burwood Campus
Phone: +61 3 924 46966
Email: a.lee@deakin.edu.au

Link to research output

Research interests

• Market analysis and planning
• Susceptibility and receptivity racilities, word of mouth, rumour
• Quantitative research methods
• Quantitative modelling
• Response bias
• Pricing
• Product life cycle
• Culture, retailing, direct marketing

Professional affiliations

• American Academy of Advertising
• American Marketing Association
• Australian and New Zealand Marketing Academy
• Korean Academy of Marketing Science
• Golden Key International Honour Society (by invitation only – top 10% academic achievers worldwide)