Michael Valos
Senior Lecturer
BEc, MBus, MMktg, PhD(Mkt) Monash
Campus: Melbourne Burwood Campus
Phone: +61 3 924 46168
Email: michael.valos@deakin.edu.au
Link to Research Output
Teaching Interests
- Promotional Strategy
- Public Relations
- Promotion Management
- Marketing Research
- Marketing Implementation
Research Interests
- CRM
- Multi-channel Marketing
- Service Quality
- Marketing Performance Assessment
- Market Research ROI
Professional Affiliations
- Chair, Monash Marketing Alumni
- Australian Marketing Institute
- Market Research Society
31st January 2012