Michael Valos
Senior Lecturer
BEc, MBus, MMktg, PhD(Mkt) Monash
Campus: Melbourne Burwood Campus
Phone: +61 3 924 46168
Email: michael.valos@deakin.edu.au
Link to research output
Teaching interests
- Promotional strategy
- Public relations
- Promotion management
- Marketing research
- Marketing implementation
Research interests
- CRM
- Multi-channel marketing
- Service quality
- Marketing performance assessment
- Market research ROI
Professional affiliations
- Chair, Monash Marketing Alumni
- Australian Marketing Institute
- Market Research Society