• Welcome
• School staff
• News
• The Bowater Trust

Michael Valos

Senior Lecturer

BEc, MBus, MMktg, PhD(Mkt) Monash

Link to Research Output

Teaching Interests

• Promotional Strategy
• Public Relations
• Promotion Management
• Marketing Research
• Marketing Implementation

Research Interests

• CRM
• Multi-channel Marketing
• Service Quality
• Marketing Performance Assessment
• Market Research ROI

Professional Affiliations

• Chair, Monash Marketing Alumni
• Australian Marketing Institute
• Market Research Society