Faculty of Business and Law

School of Management and Marketing

Robin O'Neill

Congratulations Robin O’Neill, 2010 Advancing Sport Award recipient

Robin O’Neill, (Master of Business (Sport Management) 2004) was in October announced as the winner of the Deakin Advancing Sport Award.

Robin commenced with Tennis Australia (TA) as the General Manager, Community Tennis in 2006 after transferring from a game development role at Tennis Victoria. In his role, Robin has been instrumental in advancing the sport of tennis through his management of key sport development policy intiatives. Robin’s working knowledge of sport governance was coupled with his ability to engage people to create aligned strategy and implement programs and shared services. Robin has been instrumental in developing implementing and operationalising sport development policy and programs.

He has successfully managed two interrelated projects that have contributed significantly to TA’s misison to grow the game. Tennis has reversed a nine year decline in particpation with most growth occurring in organised club play. Major acheivements by project include:

Project 1: Tennis Australia Facility Development and Management Policy Framework

  • Led a team to conduct an audit of all tennis facilities throughout Australia
  • Commissioned a facility census that allowed Tennis Australia to better analyse court and clubhouse attributes as well as quality
  • Robin’s use of the results from this census have been crtitical to the subsequent development and publishing of a facility development and management framework for tennis, which maps out a visison for facility development until 2020.
  • Over the last 3 years, 899 new courts have been built worth over $145 million which was stimulated via a national court rebate grant scheme.

Project 2: Tennis Australia MLC Tennis Hot Shots Program – a National Junior Development Program

  • Designed and implemented the tennis hot shots program, a junior learn to play program for coaches based on modified equipment.
  • In three years, this first ever program for tennis has grown to be offered through 753 venues and involves 193,000 participants.
  • In developing the strategic objectives for community tennis, Robin led a national research program. The research 'Tennis Participation in Australia 2010' provides the foundation for the development and review of current particpation program that will ensure future growth of the sport. Robin’s dedication and passion has made a significant impact on the growth and delivery of tennis in Australia and we congratulate him on his worthly receipt of this award.

Deakin University acknowledges the traditional land owners of present campus sites.

15th February 2013