Faculty of Business and Law
Deakin University
The Marketing Management Research Group (MMRG) draws together researchers from marketing and cognate disciplines such as Information Systems, Economics and Management. The MMRG consists of 21 members, including a Professor and six Associate Professors. We have 18 doctoral students currently under supervision, and have supervised nine doctoral students to completion in recent years. The MMRG is a well established, having worked collaboratively to attract ARC grants, industry funding and publish in leading international journals and conferences. MMRG research has been supported and utilised by a wide range of prominent industry partners including the Australian Football League, Ford Australia and the Federal Department of Environment and Heritage.
Areas of specialisation include:
Consumer Behaviour
The research field of Consumer Behaviour involves the study of the processes involved when individuals or groups select, purchase, use and dispose of goods and services. The MMRG research into Consumer Behaviour is distinguished by its focus on customer loyalty, with an emphasis on emerging areas of interest such as subscription market behaviour, non-profit organisations and consumer complaint behaviour.
Marketing Intelligence and Metrics
Identified as one of the major research priorities by the American, Australasian and European Academies of Marketing, measuring the impact of marketing activities and refining their implementation has been a major focus of MMRG researchers.
Electronic Marketing
The impact of the internet and other information technologies on both organisations and consumers is clearly a new research field, but one in which MMRG members have substantial expertise. The MMRG also has a particular focus on aspects of information systems research involving the people, equipment and procedures used to gather and distribute information to marketing decision makers and their customers.
Convenor: Associate Professor Heath McDonald
