Staff profile

Staff image

Prof Rod McColl

Position: Head of School
Campus: Melbourne Burwood Campus
Phone: +61 3 92445509 +61 3 92445509
Email: rod.mccoll@deakin.edu.au

Biography

Affiliations

Member of the Academy of Marketing Science


Professional activities

  • Editorial Board Member - International Journal of Advertising
  • Editorial Board Member - Journal of Marketing Communications
  • Editorial Board Member - Journal of Financial Services Marketing

Academic

Teaching Interests

  • Marketing Principles
  • Marketing Strategy
  • Services Marketing
  • Consumer Behaviour
  • Marketing Research and Research Methods


Conferences and seminars

  • McColl, R and Mattsson, J (2013), Thanks for the memories.  Towards a model of service experience memories, Academy of Marketing Science, Monterey, DA.  May 15-18.
  • McColl, R and Kitchen P J (2013),  Exploring the use of humour in French television advertising and attitudes of practitioners towards its use, 18th International Conference on Corporate and Marketing Communication, Salerno, Italy, April 11-12.
  • McColl, R and Truong, Y (2012), How facial attractiveness impacts web-video experiences, ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5.
  • McColl, R and Mattsson, J (2012), Understanding service memories, AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9.
  • McColl, R, Mattsson J and MacGilchrist, R (2012), The role of emotions and time on service experience memories, 19th International Conference on Recent Advances in Retailing and Consumer Services Science, Vienne, July 9-12.

Awards

Awards and prizes

  • Doctoral thesis awarded university research prize for outstanding thesis (RMIT University, Melbourne)
  • Winner of Award for Outstanding Paper at the Emerald Literati Network Awards for Excellence, 2011.  Truong, Y, McColl, R and Kitchen, P J (2010), 'Uncovering the relationship between aspirations and luxury brand preference', Journal of Product and Brand Management, vol. 19 (5), pp. 346-355.


Publications

Publications

  • Kitchen, P, Schultz, D, Kerr, G and McColl, R, (2014), 'The Elaboration Likelihood Model: Review, Critique and Research Agenda,' European Journal of Marketing, (in press).
  • Puncheva-Michelotti, P, McColl, R, Vocino, A and Michelotti, M, (2014), 'Corporate patriotism as a source of corporate reputation: A comparitive multi-stakeholder approach,' Journal of Strategic Marketing, (in press).
  • McColl, R and Truong, Y (2013), 'The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters', Journal of Personal Selling and Sales Management, vol. 33:1, pp. 117-128.
  • McColl, R., (2013), 'We Promise! Customer charters expand guarantees,' Journal of Business Strategy, vol. 34:6, pp. 11-18.
  • Truong, Y and McColl, R (2011), 'Intrinsic motivations, self-esteem and luxury goods consumption', Journal of Retailing and Consumer Services, vol 18, pp. 555-561.
  • McColl, R and Mattsson, J (2011), 'Common mistakes in designing and implementing service guarantees', Journal of Services Marketing, vol. 25:6, pp. 451-461.
  • Truong, Y, McColl, R and Kitchen, P J (2010), 'Practitioner perceptions of advertising strategies for digital media', International Journal of Advertising, vol. 29, No, 5, pp. 709-725.
  • Truong, Y, McColl, R and Kitchen, P J (2010), 'Uncovering the relationship between aspirations and luxury brand preference', Journal of Product and Brand Management, vol. 19 (5), pp. 346-355.


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