This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.
Opportunities to specialise in strategic and creative roles during practice-led upper level units add the depth of knowledge required of future practitioners. Assessment tasks balance advertising and communication theory with practical learning experiences to produce career-ready graduates with well-developed analytical and technical capabilities. The ability to study core option and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, will further build students’ skills base.Read More
To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:
- 18 credit points of core units
- 6 credit points of electives
- no more than 10 credit points at level 1
- Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit)
3 Core Options level 1
4 Core options level 2/3
Complete three 1 credit point units from the following list:
Complete four 1 credit point units from the following list:
2018 course information
1400610461 - Cloud (online), Commonwealth Supported Place (HECS)
This course is approved by the University under the Higher Education Standards Framework.
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.
Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au
Entry for non-school leavers will be based on their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
- other evidence of academic capability judged to be equivalent for example relevant work or life experience
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.
Fees and scholarships
Learn more about fees.
The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
The Australian Government recently announced proposed increases to tuition fees for students enrolled in a Commonwealth supported place (CSP). It is proposed that CSP fees will increase by 1.8% in 2018 and continue to rise to a total of 7.5% by 2021. The fee rates for 2018 will be available later in the year once the Government has confirmed the 2018 student contribution rates.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors. Working on real-world client briefs for assessment tasks throughout the degree and the opportunity to undertake professional practice internships provide a valuable means of connecting with industry professionals.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content.|
|Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts.|
|Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media.|
|Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts.|
|Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems.|
|Maintain professional practice and future career development using self-directed learning skills that have encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice.|
Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery.
|Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks.|
Approved by Faculty Board March 2017
How to apply
Apply through VTAC
If you studied Year 12 in 2017 or you're applying for more than one course offered through VTAC, your application must be made via VTAC.
Need more information on how to apply?
For more information on the application process and closing dates, visit the how to apply page.
Register your interest to study at Deakin
Please complete the Register your interest form to receive further information about our direct application opportunities.
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Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.
Credit for prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Faculty contact information
Arts and Education Student Services and Enrolment Enquiries
Tel 03 9246 8100