Bachelor of Communication (Advertising)

COURSE (DOMESTIC STUDENTS)

Overview

This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.

Opportunities to specialise in strategic and creative roles during practice-led upper level units add the depth of knowledge required of future practitioners. Assessment tasks balance advertising and communication theory with practical learning experiences to produce career-ready graduates with well-developed analytical and technical capabilities. The ability to study core option and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, will further build students’ skills base.

Read More VIEW INTERNATIONAL COURSE INFORMATION

Key facts

Duration

3 years full-time or part-time equivalent

Campuses

Offered at Burwood (Melbourne) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud

Deakin splits the academic year into three terms, known as trimesters.  Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Communication (Advertising)

Year

2018 course information

Estimated tuition fee - full-fee paying place

To be advised (currently pending an announcement from the Australian Government on the 2017-18 Budget).
Learn more about fees and your options for paying.

Estimated tuition fee - (CSP)

To be advised (currently pending an announcement from the Australian Government on the 2017-18 Budget).
Learn more about fees.

VTAC code

1400510461 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400610461 - Cloud (online), Commonwealth Supported Place (HECS)

Deakin code

A334

CRICOS code

095289C

Level

Undergraduate

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course Structure

To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives
  • no more than 10 credit points at level 1
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Electives

24

Total units

Units

  • Academic Integrity AAI018
  • Level 1

  • Communication in Everyday Life ACC100
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • 3 Core Options level 1

    2 Electives

    Level 2

  • Art Direction and Visualisation ALA201
  • Copywriting and Ideation ALA202
  • Integrated Communication ALA203
  • 4 Core options level 2/3

    1 Elective

    Level 3

  • Professional Communication Internship ALR382 (2 credit points)
  • Transmedia Storytelling ALA302
  • Creative Advertising Campaigns ALA301 (2 credit points)
  • 3 Electives

    Core Options

    Level 1

    Complete three 1 credit point units from the following list:

  • Design Skills ACG103 - (Strongly recommended for all advertising students)
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Making Social Media ALM101
  • Making Video ALM102
  • Level 2/3

    Complete four 1 credit point units from the following list:

  • Ethical Communication and Citizenship ALR276
  • Feature Writing ALJ216
  • Video Journalism ALJ221
  • Gamified Media ALM201
  • Quantified Media ALM202
  • Web Design and Interactivity ADV201
  • Communication Research Practices ACC303
  • Advertising: Desire, Consumption and the Attention Economy ACC302
  • Making Sense of Information MIS203
  • Making Sense of Information MIS203
  • ACG276
  • Entry requirements

    Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.

    Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for non-school leavers will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Career outcomes

    This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors. Working on real-world client briefs for assessment tasks throughout the degree and the opportunity to undertake professional practice internships provide a valuable means of connecting with industry professionals.

    Course learning outcomes

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content.

    Communication

    Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts.

    Digital literacy

    Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media. 

    Critical thinking

    Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts.

    Problem solving

    Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems.

    Self-management

    Maintain professional practice and future career development using self-directed learning skills that have encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice.

    Teamwork

    Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery.

    Global citizenship

    Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks.

    Approved by Faculty Board March 2017

     

    How to apply

    Apply through VTAC

    If you studied Year 12 in 2017 or you're applying for more than one course offered through VTAC, your application must be made via VTAC.

    Apply Through VTAC

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal.

    Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, visit the how to apply page.

    How to apply

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Course pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap the infographic to explore your options

    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for Prior Learning

    Am I eligible to receive credit for prior learning?

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Arts and Education Student Services and Enrolment Enquiries

    Burwood (Melbourne) 
    Tel 03 9246 8100
    artsed@deakin.edu.au

    Fee information

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    The Australian Government recently announced proposed increases to tuition fees for students enrolled in a Commonwealth supported place (CSP).  It is proposed that CSP fees will increase by 1.8% in 2018 and continue to rise to a total of 7.5% by 2021. The fee rates for 2018 will be available later in the year once the Government has confirmed the 2018 student contribution rates.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses

    Burwood

    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

    Helpful information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.

    Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our Trimester 1 2017 cohort of students (PDF, 657.3KB) - their average ATARs, whether they had any previous higher education experience and more.

    Still haven't found what you are looking for?