Bachelor of Communication (Advertising)

Undergraduate degree

Deakin's Bachelor of Communication (Advertising) prepares you for the challenges and excitement of developing incisive brand communication for the digital era.

International student information

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Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

3 years full time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.

You will have opportunities to specialise in strategic and creative roles during practice-led upper level units and add to the depth of knowledge required of you as an advertising practitioner. Assessment tasks balance advertising and communication theory with practical learning experiences to develop your analytical and technical capabilities while you also build your advertising portfolio. The ability to select core elective and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, means you can also broaden your skills-base to enhance your career opportunities.

A hallmark of our Communication degrees is the opportunity to connect with professionals in the industry; get support to establish your career goals; undertake career-development planning; and get crucial industry experience through a work-based internships.

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Course structure

To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives
  • no more than 10 credit points at level 1
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Electives

24

Total units

Level 1

  • Communication in Everyday Life ACC100
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Level 2

  • Art Direction and Visualisation ALA201
  • Copywriting and Ideation ALA202
  • Integrated Communication ALA203
  • Level 3

  • Communication Internship A: Placement ACC320
  • Communication Internship B: Career Development ACC321
  • Transmedia Storytelling ALA302
  • Creative Advertising Campaigns ALA301 (2 credit points)
  • Complete three 1 credit point units from the following course electives:

  • Design Skills ACG103 - (Strongly recommended for all advertising students)
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Making Social Media ALM101
  • Making Video ALM102
  • Introduction to Aboriginal Studies IND101
  • Complete four 1 credit point units from the following course electives:

  • Ethical Communication and Citizenship ALR276
  • Feature Writing ALJ216
  • Video Journalism ALJ221
  • Gamified Media ALM201
  • Quantified Media ALM202
  • Web Design and Interactivity ADV201
  • Communication Research Practices ACC303
  • Advertising: Desire, Consumption and the Attention Economy ACC302
  • Making Sense of Information MIS203
  • Aboriginal Knowledges and Experiences: Historical Journeys-Contemporary Perspectives IND201
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level We suggest students complete at least 4 credit points in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We also recommend students complete at least two more credit points from the core electives listed above.

    Key information

    Award granted
    Bachelor of Communication (Advertising)
    Year
    2019 course information
    VTAC code
    1400510461 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
    1400610461 - Cloud (online), Commonwealth Supported Place (HECS)
    Deakin code
    A334
    CRICOS code?
    095289C
    Level
    Undergraduate
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Quality Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Entry requirements

    Entry information

    General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.  Some courses may have additional entry requirements.

    Students must also meet the undergraduate English language requirements.

    Admission Requirements Specific Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year. Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

    IELTS / English language requirements Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Graduate outcomes

    Career outcomes

    This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors. Working on real-world client briefs for assessment tasks throughout the degree and the opportunity to undertake professional practice internships provide a valuable means of connecting with industry professionals.

    For more information go to DeakinTALENT

    Professional recognition

    The Bachelor of Communication (Advertising) is accredited by the International Advertising Association (IAA)

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content.

    Communication

    Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts.

    Digital literacy

    Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media. 

    Critical thinking

    Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts.

    Problem solving

    Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems.

    Self-management

    Maintain professional practice and future career development using self-directed learning skills that have encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice.

    Teamwork

    Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery.

    Global citizenship

    Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks.

    Approved by Faculty Board March 2017

     

    Application information

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply Through VTAC
    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal.  For information on the application process and closing dates, see the Apply web page.  Please note that closing dates may vary for individual courses.

    Apply through Deakin
    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    PDF Application form - 306 KB


    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.


    Entry pathways

    Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.

    Course pathways to obtain Bachelor’s degree include: 1. Through Deakin – start the same course at a difference campus or start a related course then meet the requirements and apply to transfer, or complete and associate degree then apply for your coal course; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe or a private provider (RTOS)  – Complete one-year diploma, then apply for recognition of prior learning and your Deakin course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning

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    Disclaimers:
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin  are subject to availability and meeting minimum academic requirements.

    Credit for prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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