Undergraduate Degree

Bachelor of Communication (Digital Media)

Explore media, consumerism and censorship in Deakin's Bachelor of Communication (Digital Media), to launch a career in digital media, film or advertising.

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Key facts

ATAR

Burwood: N/A
Waurn Ponds: N/A
Cloud: N/A
Clearly-in ATAR 2017

Duration

3 years full-time or part-time equivalent

Campuses

Course information

The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.

Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and Intellectual Property among many other workplace-relevant areas.

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Course structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Elective units

24

Total

Level 1

  • Communication in Everyday Life ACC100
  • Making Social Media ALM101
  • Making Video ALM102
  • Level 2

  • Gamified Media ALM201
  • Quantified Media ALM202
  • Global Media ALC215
  • Level 3

  • Media Ecologies ALC305
  • Digital Media Entrepreneurship ALC302 (2 credit points)
  • Professional Communication Internship ALR382 (2 credit points)
  • Complete three 1 credit point units chosen from the following list:

  • Design Skills ACG103
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Complete four 1 credit point units chosen from the following list:

  • Web Design and Interactivity ADV201
  • Ethical Communication and Citizenship ALR276
  • Documentary Production ACF202
  • Making Sense of Information MIS203
  • Transmedia Storytelling ALA302
  • Communication Research Practices ACC303
  • Advertising: Desire, Consumption and the Attention Economy ACC302
  • Design Thinking for Change ACG276
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level

    We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We do recommend students complete at least two more selectable core units listed above.

    Course Map

    Course Map

    Key information

    Award granted
    Bachelor of Communication (Digital Media)
    Year
    2018 course information
    VTAC code
    1400314291 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
    1400514291 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
    1400614291 - Cloud (online), Commonwealth Supported Place (HECS)
    Deakin code
    A333
    CRICOS code
    089296K
    Level
    Undergraduate
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Looking to start studying in 2017?

    Find the Trimester 3 version of this course on our Trimester 3 course page


    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Entry requirements

    Entry information

    Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.

    Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for non-school leavers will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Helpful information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.

    Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our Trimester 1 2017 cohort of students (PDF, 657.3KB) - their average ATARs, whether they had any previous higher education experience and more.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    Not applicable
    Estimated tuition fee - (CSP)
    $7,231 for 1 yr full-time - Commonwealth Supported Place (HECS)
    Learn more about fees.

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    The Australian Government recently announced proposed increases to tuition fees for students enrolled in a Commonwealth supported place (CSP).  It is proposed that CSP fees will increase by 1.8% in 2018 and continue to rise to a total of 7.5% by 2021. The fee rates for 2018 will be available later in the year once the Government has confirmed the 2018 student contribution rates.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Graduate outcomes

    Career outcomes

    As a graduate of the Bachelor of Communication (Digital Media) you will acquire excellent knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities which you will develop in this course, becoming a media industries professional and future leader. The emphasis in the degree on online media, television and cross platform intersections positions you as a key recruit for Australian and international media companies. Your knowledge of advertising and big data, and celebrity, key drivers of media industries, provides an edge over other graduates. The course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Internships and global study experiences add to this advantage. Further study in our innovative communication honours degree is another opportunity upon graduation, designed for more advanced professional research training.

    For more information go to DeakinTALENT

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.

    Communication

    Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

    Digital literacy

    Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

    Critical thinking

    Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives 

    Problem solving

    Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. 

    Self-management

    Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. 

    Teamwork

    Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. 

    Global citizenship

    Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms with an awareness of professional legal and ethical responsibilities.

    Approved by Faculty Board March 2017

     

    Application information

    How to apply

    Apply through VTAC

    If you studied Year 12 in 2017 or you're applying for more than one course offered through VTAC, your application must be made via VTAC.

    Apply Through VTAC

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal.

    Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, visit the how to apply page.

    How to apply

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Entry pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap the infographic to explore your options

    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Arts and Education Student Services and Enrolment Enquiries

    Waurn Ponds (Geelong)
    Tel 03 5227 1359
    artsed@deakin.edu.au

    Burwood (Melbourne) 
    Tel 03 9246 8100
    artsed@deakin.edu.au

    Cloud (online) 
    Tel 03 5227 1359
    artsed@deakin.edu.au

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