Bachelor of Communication (Digital Media)



The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.

Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, celebrity and media industry processes of planning and production, among many other workplace-relevant areas.


Key facts

Clearly-in ATAR 2017

Burwood: N/A
Waurn Ponds: N/A
Cloud: N/A


3 years full-time or part-time equivalent


Offered at Burwood (Melbourne), Waurn Ponds (Geelong) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Communication (Digital Media)


2017 course information

Estimated tuition fee - full-fee paying place

Not applicable

Estimated tuition fee - (CSP)

$6,922 for 1 yr full-time - Commonwealth Supported Place (HECS)
Learn more about fees.

VTAC code

1400314291 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
1400514291 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614291 - Cloud (online), Commonwealth Supported Place (HECS)

Deakin code






Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Entry requirements

Deakin University offers admission to undergraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Career outcomes

As a graduate of the Bachelor of Communication (Digital Media) you will acquire excellent knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities which you will develop in this course, becoming a media industries professional and future leader. The emphasis in the degree on online media, television and cross platform intersections positions you as a key recruit for Australian and international media companies. Your knowledge of advertising and celebrity, key drivers of media industries, provides an edge over other graduates. The course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Internships and global study experiences add to this advantage. Further study in our innovative communication honours degree is another opportunity upon graduation, designed for more advanced professional research training.

For more information go to My Course My Career

Course learning outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review, understand and analyse major Media theories and concepts relating to media genres and representations, technological innovation, research methods, and professional practices in diverse industry contexts, including digital media, journalism, public relations, film and television. 


Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

Digital literacy

Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

Critical thinking

Critically and analytically evaluate Media texts, issues, organisations, and industries, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives. 

Problem solving

Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. 


Demonstrate independent, motivated, and self-directed learning and the ability to complete work effectively and effectively as an independent researcher and practitioner. 


Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. 

Global citizenship

Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms individually and collaboratively with an awareness of professional legal and ethical responsibilities. 

Approved by Faculty Board May 2014


Course Structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 15 credit points of compulsory core units
  • 9 credit points of elective units from any discipline area
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 and above
  • no more than 8 credit points taken outside the Faculty of Arts and Education


Core units


Elective units



Level 1

  • Media Genres: Negotiating Textual Forms and Pleasures ALC104
  • Communication in Everyday Life ACC100
  • Media Culture and Technological Transformations: Living in the Digital Age ALC105
  • Creativity and Dangerous Ideas ACC101
  • 4 electives

    Level 2

  • Exploring Digital Media: Contexts of Online Participation ALC203
  • Media Law and Ethics ACC213
  • Digital Media and the Surveillance Society ALC205
  • Advertising: Desire, Consumption and the Attention Economy ALC202
  • Select 1 of:

    ALC204 Media Representations and Affects (No longer offered for enrolment)


  • Globalisation and the Media ALC215
  • 3 electives

    Level 3

  • Media Research Practices ALC303
  • Understanding Media Ecologies ALC305
  • Contemporary Media Industries ALC301
  • Designing and Pitching Media Formats ALC302 (2 credit points)
  • Select one of:

  • The Celebrity Industries: Star Images, Fan Cultures and Performance ALC304
  • or 

  • Mad Max Meets Priscilla - Contemporary Australian Cinema ACF320
  • And either

    2 electives or 1 elective and

  • Communication and Creative Arts Internship A ACC317
  • Note: it is strongly recommended that students undertake an internship as part of their studies.

    Recommended Electives

    Film and TV

  • Writing with the Camera ACF103
  • Screen Practices ACF106
  • Freelancing in the Arts ACC200
  • Mindscreen: Cinema, Psychology and Psychoanalysis ACF206
  • Independent Production Practice ACF301
  • Photography

  • Thinking Photography: History, Theory and Cultural Context ACI103
  • Advanced Digital Imaging ACI202
  • Contemporary Photography ACI204
  • Lighting Design 1: Natural and Artificial Lighting ACI205
  • Shifting Focus: Experimental Photography and Creative Practice ACI301
  • New Worlds: Intersections of Art and Science ACI303
  • Visual Communication Design

  • Design Skills ACG103
  • Design and Society ACG204
  • Web Design and Interactivity ACG206
  • Global Design Strategies ACG307
  • Animation and Motion Capture

  • Introduction to Animation AMC100
  • Motion Capture Fundamentals AMC101
  • Animating Motion AMC202
  • Effects and Motion Graphics AMC203
  • Documentary Animation AMC339
  • Designing Animated Worlds AMC327
  • Public Relations

  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Ethical Communication and Citizenship ALR276
  • Public Relations Management ALR279
  • Marketing Communication ALR310
  • Journalism

  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Journalism in Society ALJ220
  • Local and Community Journalism ALJ304
  • How to apply

    Apply through VTAC

    Applications through VTAC are now closed.

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    Applications can be made directly to the University through the Applicant Portal.

    Please note that closing dates may vary for individual courses.

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    Course pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap the infographic to explore your options

    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for Prior Learning

    Am I eligible to receive credit for prior learning?

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Arts and Education Student Services and Enrolment Enquiries

    Waurn Ponds (Geelong)
    Tel 03 5227 1359

    Burwood (Melbourne) 
    Tel 03 9246 8100

    Cloud (online) 
    Tel 03 5227 1359

    Fee information

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses


    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.

    Geelong Waurn Ponds

    Geelong Waurn Ponds Campus is located on the western edge of Geelong, boasting expansive landscaped grounds.

    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

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