To access your official course details for the year you started your degree, please visit the handbook
The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas).
You will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of a broad range of virtual and non-virtual media texts.
Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and Intellectual Property among many other workplace-relevant areas. In addition, the course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Practical assessments and an internship in your final year mean you will also graduate with a portfolio of digital work and experience to showcase your online capabilities.
If you are interested in further options, global study experiences add to this advantage and our innovative communication honours degree provides another opportunity upon graduation, for more advanced professional research training.Read More
To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:
- 18 credit points of core units
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit)
Complete three 1 credit point units chosen from the following course electives:
Complete four 1 credit point units chosen from the following list:
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We also recommend students complete at least two more credit points from the course electives listed above
1400514291 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614291 - Cloud (online), Commonwealth Supported Place (HECS)
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Waurn Ponds (Geelong)
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Waurn Ponds (Geelong)
- Cloud Campus
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Elective units may provide the opportunity for Work Integrated Learning experiences.
Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year.
Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au
Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
- other evidence of academic capability judged to be equivalent for example relevant work or life experience
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.
Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.
Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).
You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.
Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2018 students (PDF, 783.5KB) - their average ATARs, whether they had any previous higher education experience and more.
Fees and scholarships
Learn more about fees.
The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
How to apply
For more information on the application process and closing dates, visit the how to apply page.
Please complete the Register your interest form to receive further information about our direct application opportunities.
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.
Tap image to expand
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.
Credit for prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Frequently asked questions
How do I apply?
We provide step-by-step guidance online to make applying to Deakin easy. And, with three study periods a year, the next intake is never far away. Learn more about the application process and entry requirements by visiting our How to apply page.
When do applications close?
Application deadlines depend on the course and trimester you’re applying for.
Find out the application open and close dates for your course by visiting our Key dates page.
Missed the application cut-off? The good news is Deakin has three study periods a year, which means the next intake is never far away.
How do fees work?
Fees are paid according to the units you study each trimester.
Don’t worry, you don’t need to pay your course fees upfront. There are different loans available depending on the type of student you are and the course you’re applying for.
For more information on fees, including payment assistance, and understanding what type of student you are, visit our Fees hub.
If we haven’t answered your question, our student enquiries team is ready to help.
Why choose Deakin
As a graduate of the Bachelor of Communication (Digital Media) you will acquire knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities offered in this course. Our graduates have gone on to work in the education sector, the entertainment industry, advertising and marketing consultancies, multimedia businesses, newspaper and magazine publishers, public relations agencies and radio and television companies.
For more information go to DeakinTALENT
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.|
|Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes.|
|Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field.|
|Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives|
|Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts.|
|Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner.|
|Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions.|
|Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms with an awareness of professional legal and ethical responsibilities.|
Approved by Faculty Board March 2017