Undergraduate degree

Bachelor of Communication (Digital Media)

Deakin’s Bachelor of Communication (Digital Media) situates you in the field of digital industry, producing graduates with adaptive skills and knowledge.

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Key facts

English language requirements

IELTS overall score of 6.0 (with no band score less than 6) or equivalent

Duration

3 years full time

Campuses

Course information

The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.

Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of privacy and censorship, celebrity and media industry processes of planning and production, piracy and Intellectual Property among many other workplace-relevant areas.

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Course structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Elective units

24

Total

Level 1

  • Communication in Everyday Life ACC100
  • Making Social Media ALM101
  • Making Video ALM102
  • Level 2

  • Gamified Media ALM201
  • Quantified Media ALM202
  • Global Media ALC215
  • Level 3

  • Media Ecologies ALC305
  • Digital Media Entrepreneurship ALC302 (2 credit points)
  • Professional Communication Internship ALR382 (2 credit points)
  • Complete three 1 credit point units chosen from the following list:

  • Design Skills ACG103
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Complete four 1 credit point units chosen from the following list:

  • Web Design and Interactivity ADV201
  • Ethical Communication and Citizenship ALR276
  • Documentary Production ACF202
  • Making Sense of Information MIS203
  • Transmedia Storytelling ALA302
  • Communication Research Practices ACC303
  • Advertising: Desire, Consumption and the Attention Economy ACC302
  • Design Thinking for Change ACG276
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level

    We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We do recommend students complete at least two more selectable core units listed above.

    Course Map

    Course Map

    Key information

    Award granted
    Bachelor of Communication (Digital Media)
    Year
    2018 course information
    VTAC code
    1400314293 - Waurn Ponds (Geelong), International full-fee paying place
    1400514293 - Burwood (Melbourne), International full-fee paying place
    Deakin code
    A333
    CRICOS code
    089296K
    Level
    Undergraduate
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud (online)

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud (online)

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud (online)

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Entry requirements

    Entry information

    General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.
    Some courses may have additional entry requirements.
    Students must also meet the undergraduate English language requirements.

    Admission Requirements Specific Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly in Australian Tertiary Admission Rank (ATAR) for that year. Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for non-school leavers will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

    IELTS / English language requirements Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.

    Communication

    Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

    Digital literacy

    Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

    Critical thinking

    Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives 

    Problem solving

    Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. 

    Self-management

    Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. 

    Teamwork

    Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. 

    Global citizenship

    Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms with an awareness of professional legal and ethical responsibilities.

    Approved by Faculty Board March 2017

     

    Application information

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply Through VTAC

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    PDF Application form - 306 KB

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

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    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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