Bachelor of Communication (Digital Media)

COURSE (INTERNATIONAL STUDENTS)

Overview

The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.

Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, celebrity and media industry processes of planning and production, among many other workplace-relevant areas.

Read More VIEW DOMESTIC COURSE INFORMATION

Key facts

English language requirements

IELTS overall score of 6.0 (with no band score less than 6) or equivalent

Duration

3 years full time

Campuses

Offered at Burwood (Melbourne), Waurn Ponds (Geelong) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud (online)

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud (online)

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud (online)

Key information

Award granted

Bachelor of Communication (Digital Media)

Year

2017 course information

Estimated tuition fee - full-fee paying place

VTAC code

1400314293 - Waurn Ponds (Geelong), International full-fee paying place
1400514293 - Burwood (Melbourne), International full-fee paying place

Deakin code

A333

CRICOS code

089296K

Level

Undergraduate

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Entry requirements

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.

Applicants should have successfully completed VCE, or equivalent, including Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/study-at-deakin/apply

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Course learning outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review, understand and analyse major Media theories and concepts relating to media genres and representations, technological innovation, research methods, and professional practices in diverse industry contexts, including digital media, journalism, public relations, film and television. 

Communication

Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

Digital literacy

Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

Critical thinking

Critically and analytically evaluate Media texts, issues, organisations, and industries, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives. 

Problem solving

Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. 

Self-management

Demonstrate independent, motivated, and self-directed learning and the ability to complete work effectively and effectively as an independent researcher and practitioner. 

Teamwork

Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. 

Global citizenship

Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms individually and collaboratively with an awareness of professional legal and ethical responsibilities. 

Approved by Faculty Board May 2014

 

Course Structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 15 credit points of compulsory core units
  • 9 credit points of elective units from any discipline area
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 and above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

15

Core units

9

Elective units

24

Total

Level 1

  • Media Genres: Negotiating Textual Forms and Pleasures ALC104
  • Communication in Everyday Life ACC100
  • Media Culture and Technological Transformations: Living in the Digital Age ALC105
  • Creativity and Dangerous Ideas ACC101
  • 4 electives

    Level 2

  • Exploring Digital Media: Contexts of Online Participation ALC203
  • Media Law and Ethics ACC213
  • Digital Media and the Surveillance Society ALC205
  • Advertising: Desire, Consumption and the Attention Economy ALC202
  • Select 1 of:

    ALC204 Media Representations and Affects (No longer offered for enrolment)

    or 

  • Globalisation and the Media ALC215
  • 3 electives

    Level 3

  • Media Research Practices ALC303
  • Understanding Media Ecologies ALC305
  • Contemporary Media Industries ALC301
  • Designing and Pitching Media Formats ALC302 (2 credit points)
  • Select one of:

  • The Celebrity Industries: Star Images, Fan Cultures and Performance ALC304
  • or 

  • Mad Max Meets Priscilla - Contemporary Australian Cinema ACF320
  • And either

    2 electives or 1 elective and

  • Communication and Creative Arts Internship A ACC317
  • Note: it is strongly recommended that students undertake an internship as part of their studies.

    Recommended Electives

    Film and TV

  • Writing with the Camera ACF103
  • Screen Practices ACF106
  • Freelancing in the Arts ACC200
  • Mindscreen: Cinema, Psychology and Psychoanalysis ACF206
  • Independent Production Practice ACF301
  • Photography

  • Thinking Photography: History, Theory and Cultural Context ACI103
  • Advanced Digital Imaging ACI202
  • Contemporary Photography ACI204
  • Lighting Design 1: Natural and Artificial Lighting ACI205
  • Shifting Focus: Experimental Photography and Creative Practice ACI301
  • New Worlds: Intersections of Art and Science ACI303
  • Visual Communication Design

  • Design Skills ACG103
  • Design and Society ACG204
  • Web Design and Interactivity ACG206
  • Global Design Strategies ACG307
  • Animation and Motion Capture

  • Introduction to Animation AMC100
  • Motion Capture Fundamentals AMC101
  • Animating Motion AMC202
  • Effects and Motion Graphics AMC203
  • Documentary Animation AMC339
  • Designing Animated Worlds AMC327
  • Public Relations

  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Ethical Communication and Citizenship ALR276
  • Public Relations Management ALR279
  • Marketing Communication ALR310
  • Journalism

  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Journalism in Society ALJ220
  • Local and Community Journalism ALJ304
  • How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply Through VTAC

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    PDF Application form - 306 KB

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Course pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap the infographic to explore your options

    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for Prior Learning

    Am I eligible to receive credit for prior learning?

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fee information

    The tuition fees you pay are calculated depending on the course you choose.

    The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses

    Burwood

    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


    Geelong Waurn Ponds

    Geelong Waurn Ponds Campus is located on the western edge of Geelong, boasting expansive landscaped grounds.


    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

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