Undergraduate degree

Bachelor of Communication (Public Relations)

Deakin's Bachelor of Communication (Public Relations) will ready you with strategic communication methods to take on the changing media landscape.

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Key facts

ATAR

Burwood: 65.05
Waurn Ponds: 62.65
Cloud: N/A
Clearly-in ATAR 2017

Duration

3 years full-time or part-time equivalent

Campuses

Course information

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. 

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations. 

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication. 

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

 The degree is accredited with Public Relations Institute of Australia (PRIA).

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Course structure

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives
  • no more than 10 credit points at level 1
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

Level 1

  • Communication in Everyday Life ACC100
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Level 2

  • Media Relations ALR207
  • Ethical Communication and Citizenship ALR276
  • Public Relations Management ALR279
  • Level 3

  • Public Relations Campaigns and Practice ALR300 (2 credit points)
  • Professional Communication Internship ALR382 (2 credit points)
  • Lobbying, Advocacy and Public Opinion ALR383
  • Complete three 1 credit point units chosen from the following list:

  • Design Skills ACG103
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Making Social Media ALM101
  • Making Video ALM102
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Complete four 1 credit point units chosen from the following list:

  • Journalism in Society ALJ220
  • Global Media ALC215
  • Quantified Media ALM202
  • Web Design and Interactivity ADV201
  • Integrated Communication ALA203
  • Transmedia Storytelling ALA302
  • Communication Research Practices ACC303
  • Event Management MMM312
  • Making Sense of Information MIS203
  • Design Thinking for Change ACG276
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level

    We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We do recommend students complete at least two more selectable core units listed above.

    Course Map

    Course map 

    Key information

    Award granted
    Bachelor of Communication (Public Relations)
    Year
    2018 course information
    VTAC code
    1400314191 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
    1400514191 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
    1400614191 - Cloud (online), Commonwealth Supported Place (HECS)
    Deakin code
    A325
    CRICOS code
    083990C
    Level
    Undergraduate
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Transition to University study
    The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

    Entry requirements

    Entry information

    Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.

    Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

     Entry for non-school leavers will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

     For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Helpful information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.

    Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our Trimester 1 2017 cohort of students (PDF, 657.3KB) - their average ATARs, whether they had any previous higher education experience and more.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    Not applicable
    Estimated tuition fee - (CSP)
    $7,977 for 1 yr full-time - Commonwealth Supported Place (HECS)
    Learn more about fees.

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    The Australian Government recently announced proposed increases to tuition fees for students enrolled in a Commonwealth supported place (CSP).  It is proposed that CSP fees will increase by 1.8% in 2018 and continue to rise to a total of 7.5% by 2021. The fee rates for 2018 will be available later in the year once the Government has confirmed the 2018 student contribution rates.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Graduate outcomes

    Career outcomes

    There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.

    For more information go to DeakinTALENT

    Professional recognition

    The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Employ communication theories and concepts to the practice of public relations to inform professional practice within government, civil and business organisations.

    Communication

    Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats. 

    Digital literacy

    Use digital communication technologies to research and strategically engage with audiences and stakeholder.

    Critical thinking

    Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context. 

    Problem solving

    Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.

    Self-management

    Exhibit autonomy, responsibility, accountability and a commitment to learning and skills development in a professional context.

    Teamwork

    Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds to build effective relationships and achieve communication goals.

    Global citizenship

    Demonstrate communication strategies that are respectful and inclusive of cultural and socio-economic diversity, social and environmental responsibility and the application of ethical standards.

    Approved by Academic Board

     

    Application information

    How to apply

    Apply through VTAC

    If you studied Year 12 in 2017 or you're applying for more than one course offered through VTAC, your application must be made via VTAC.

    Apply Through VTAC

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal if you're only applying for one course.

    Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, visit the how to apply page.

    How to apply

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Entry pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap image to expand

    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Arts and Education Student Services and Enrolment Enquiries

    Waurn Ponds (Geelong)
    Tel 03 5227 1359
    artsed@deakin.edu.au

    Burwood (Melbourne) 
    Tel 03 9246 8100
    artsed@deakin.edu.au

    Cloud (online) 
    Tel 03 5227 1359
    artsed@deakin.edu.au  

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