Bachelor of Communication (Public Relations)

COURSE (DOMESTIC STUDENTS)

Overview

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in social media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. 

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations. 

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication. 

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

 The degree is accredited with Public Relations Institute of Australia (PRIA).

Read More VIEW INTERNATIONAL COURSE INFORMATION

Key facts

Clearly-in ATAR 2017

Burwood: 65.05
Waurn Ponds: 62.65
Cloud: N/A

Duration

3 years full-time or part-time equivalent

Campuses

Offered at Burwood (Melbourne), Waurn Ponds (Geelong) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Communication (Public Relations)

Year

2017 course information

Estimated tuition fee - full-fee paying place

Not applicable

Estimated tuition fee - (CSP)

$8,016 for 1 yr full-time - Commonwealth Supported Place (HECS)
Learn more about fees.

VTAC code

1400314191 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
1400514191 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614191 - Cloud (online), Commonwealth Supported Place (HECS)

Deakin code

A325

CRICOS code

083990C

Level

Undergraduate

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Entry requirements

Deakin University offers admission to undergraduate courses through a number of Admission categories.  In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

For more information on the Admission Criteria and Selection Policy visit The Guide.

Applicants should have successfully completed VCE, or equivalent.  Prerequisites are Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/study-at-deakin/apply

From Trimester 3 2017:

Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.

Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

Entry for non-school leavers will be based on their performance in:

  • a Certificate IV in a related discipline OR
  • a Diploma in any discipline OR
  • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
  • other evidence of academic capability judged to be equivalent for example relevant work or life experience

All applicants must meet the minimum English language requirements.

 

Professional Recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Career outcomes

There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.

For more information go to My Course My Career

Course learning outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review analyse major Communication theories and Public Relations concepts including research, strategy and tactics, contemporary communication methods, and ethical communication, and apply these skills to topics spanning the associated industries including journalism, media and the law.

Communication

Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats. 

Digital literacy

Use a range of generic digital communication technologies and specific digital technologies employed by Public Relations professionals to address diverse communication needs for a range of audiences and to deliver reports and presentations to diverse audiences within and outside the Public Relations field. 

Critical thinking

Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context. 

Problem solving

Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.

Self-management

Demonstrate autonomy, responsibility, accountability and a continued commitment to learning and skills development, in the field of Public Relations. 

Teamwork

Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds while still maintaining responsibility for their own learning. 

Global citizenship

Analyse and address communication issues in a domestic and global context as a reflective scholar and practitioner, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards. 

Approved by Faculty Board October 2015

 

Course Structure

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

How to apply

Apply through VTAC

Applications through VTAC are now closed.

Apply Through VTAC

Apply direct to Deakin

Applications can be made directly to the University through the Applicant Portal.

Please note that closing dates may vary for individual courses.

Apply through Deakin

Need more information on how to apply?

For more information on the application process and closing dates, visit the how to apply page.

How to apply

Register your interest to study at Deakin

Please complete the Register your interest form to receive further information about our direct application opportunities.

Course pathways

Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

Tap the infographic to explore your options

Disclaimers:
Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

Credit for Prior Learning

Am I eligible to receive credit for prior learning?

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Faculty contact information

Arts and Education Student Services and Enrolment Enquiries

Waurn Ponds (Geelong)
Tel 03 5227 1359
artsed@deakin.edu.au

Burwood (Melbourne) 
Tel 03 9246 8100
artsed@deakin.edu.au

Cloud (online) 
Tel 03 5227 1359
artsed@deakin.edu.au  

Fee information

The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Additional course information

Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Offered campuses

Burwood

Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


Geelong Waurn Ponds

Geelong Waurn Ponds Campus is located on the western edge of Geelong, boasting expansive landscaped grounds.


Study online at Cloud Campus

Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

Learn more about studying online and the Cloud Campus

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