Bachelor of Communication (Public Relations)

COURSE (INTERNATIONAL STUDENTS)

Overview

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. 

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations. 

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication. 

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

 The degree is accredited with Public Relations Institute of Australia (PRIA).

Read More VIEW DOMESTIC COURSE INFORMATION

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent.

Duration

3 years full time

Campuses

Offered at Burwood (Melbourne), Waurn Ponds (Geelong) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

     

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

     

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Communication (Public Relations)

Year

2018 course information

Estimated tuition fee - full-fee paying place

VTAC code

1400314193 - Waurn Ponds (Geelong), International full-fee paying place
1400514193 - Burwood (Melbourne), International full-fee paying place

Deakin code

A325

CRICOS code

083990C

Level

Undergraduate

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Course Structure

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 18 credit points of core units
  • 6 credit points of electives
  • no more than 10 credit points at level 1
  • AAI018 Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Elective units

24

Total

Core

  • Academic Integrity AAI018
  • Level 1

  • Communication in Everyday Life ACC100
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Level 2

  • Media Relations ALR207
  • Ethical Communication and Citizenship ALR276
  • Public Relations Management ALR279
  • Level 3

  • Public Relations Campaigns and Practice ALR300 (2 credit points)
  • Professional Communication Internship ALR382 (2 credit points)
  • Lobbying, Advocacy and Public Opinion ALR383
  • Complete three 1 credit point units chosen from the following list:

  • Design Skills ACG103
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Making Social Media ALM101
  • Making Video ALM102
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Complete four 1 credit point units chosen from the following list:

  • Journalism in Society ALJ220
  • Global Media ALC215
  • Quantified Media ALM202
  • Web Design and Interactivity ADV201
  • Integrated Communication ALA203
  • Transmedia Storytelling ALA302
  • Communication Research Practices ACC303
  • Event Management MMM312
  • Making Sense of Information MIS203
  • ACG276
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level

    We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We do recommend students complete at least two more selectable core units listed above.

    Entry requirements

    General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.
    Some courses may have additional entry requirements.

    Students must also meet the undergraduate English language requirements.

    Admission Requirements Specific Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly in Australian Tertiary Admission Rank (ATAR) for that year. Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for non-school leavers will be based on their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent for example relevant work or life experience

    IELTS / English language requirements Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    Cloud studies

    Deakin offers many courses which can be studied by distance education overseas.

    However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

    In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

    Professional Recognition

    The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

    Course learning outcomes

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Employ communication theories and concepts to the practice of public relations to inform professional practice within government, civil and business organisations.

    Communication

    Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats. 

    Digital literacy

    Use digital communication technologies to research and strategically engage with audiences and stakeholder.

    Critical thinking

    Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context. 

    Problem solving

    Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.

    Self-management

    Exhibit autonomy, responsibility, accountability and a commitment to learning and skills development in a professional context.

    Teamwork

    Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds to build effective relationships and achieve communication goals.

    Global citizenship

    Demonstrate communication strategies that are respectful and inclusive of cultural and socio-economic diversity, social and environmental responsibility and the application of ethical standards.

    Approved by Academic Board

     

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply Through VTAC

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    PDF Application form - 306 KB

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Course pathways

    Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

    Tap the infographic to explore your options

    Disclaimers:
    Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
    Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
    Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

    Credit for Prior Learning

    Am I eligible to receive credit for prior learning?

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fee information

    The tuition fees you pay are calculated depending on the course you choose.

    The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Additional course information

    Transition to University study
    The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

    Offered campuses

    Burwood

    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


    Geelong Waurn Ponds

    Geelong Waurn Ponds Campus is located on the western edge of Geelong, boasting expansive landscaped grounds.


    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

    Helpful information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.

    Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our Trimester 1 2017 cohort of students (PDF, 657.3KB) - their average ATARs, whether they had any previous higher education experience and more.

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