Bachelor of Communication (Public Relations)

COURSE (INTERNATIONAL STUDENTS)

Overview

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in social media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. 

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations. 

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication. 

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

 The degree is accredited with Public Relations Institute of Australia (PRIA).

Read More VIEW DOMESTIC COURSE INFORMATION

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent.

Duration

3 years full time

Campuses

Offered at Burwood (Melbourne), Waurn Ponds (Geelong) Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waurn Ponds (Geelong)
    • Cloud Campus

     

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

     

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Communication (Public Relations)

Year

2017 course information

Estimated tuition fee - full-fee paying place

VTAC code

1400314193 - Waurn Ponds (Geelong), International full-fee paying place
1400514193 - Burwood (Melbourne), International full-fee paying place

Deakin code

A325

CRICOS code

083990C

Level

Undergraduate

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Entry requirements

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.  Some courses may have additional entry requirements.

Students must also meet the undergraduate English language requirements.

Applicants should have successfully completed VCE, or equivalent.  Prerequisites are Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/study-at-deakin/apply

From Trimester 3 2017:

Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.

Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

Entry for non-school leavers will be based on their performance in:

  • a Certificate IV in a related discipline OR
  • a Diploma in any discipline OR
  • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
  • other evidence of academic capability judged to be equivalent for example relevant work or life experience

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Cloud studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Professional Recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Course learning outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review analyse major Communication theories and Public Relations concepts including research, strategy and tactics, contemporary communication methods, and ethical communication, and apply these skills to topics spanning the associated industries including journalism, media and the law.

Communication

Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats. 

Digital literacy

Use a range of generic digital communication technologies and specific digital technologies employed by Public Relations professionals to address diverse communication needs for a range of audiences and to deliver reports and presentations to diverse audiences within and outside the Public Relations field. 

Critical thinking

Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context. 

Problem solving

Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.

Self-management

Demonstrate autonomy, responsibility, accountability and a continued commitment to learning and skills development, in the field of Public Relations. 

Teamwork

Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds while still maintaining responsibility for their own learning. 

Global citizenship

Analyse and address communication issues in a domestic and global context as a reflective scholar and practitioner, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards. 

Approved by Faculty Board October 2015

 

Course Structure

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

15

Core units

9

Elective units

24

Total

How to apply

Apply through VTAC

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

Apply Through VTAC

Apply direct to Deakin

Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

Apply through Deakin

Deakin International office or Deakin representative

Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

PDF Application form - 306 KB

Need more information on how to apply?

For information on the application process and closing dates, see the How to apply webpage.
If you’re still having problems, please contact Deakin International for assistance.

Course pathways

Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

Tap the infographic to explore your options

Disclaimers:
Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

Credit for Prior Learning

Am I eligible to receive credit for prior learning?

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Fee information

The tuition fees you pay are calculated depending on the course you choose.

The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Additional course information

Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Offered campuses

Burwood

Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


Geelong Waurn Ponds

Geelong Waurn Ponds Campus is located on the western edge of Geelong, boasting expansive landscaped grounds.


Study online at Cloud Campus

Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

Learn more about studying online and the Cloud Campus

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