To access your official course details for the year you started your degree, please visit the handbook
Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.
Public relations and communication specialists create inspiring campaigns, manage reputations, build effective relationships with stakeholders, and capture the attention of priority publics with innovative communication. If you want to capitalise on your creative potential and make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University.
Public Relations at Deakin will prepare you for the management of public relations and communication in business, government and not-for-profit organisations. Throughout the course, you learn the professional skills, techniques and knowledge necessary for strategic and tactical communication research, planning and evaluation. You will graduate from the course with a portfolio of public relations work and experiences to show employers.
Along the way, you will have the opportunity to: establish links with professionals in the industry; set career goals and undertake career-development planning; work with clients in real life scenarios; and undertake work-based internships with accredited practitioners. If you are interested in further options, global study experiences are available and our innovative communication honours degree provides another opportunity, upon graduation, for more advanced professional research training.Read More
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
- 18 credit points of core units
- 6 credit points of electives
- no more than 10 credit points at level 1
- Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit)
Complete three 1 credit point units chosen from the following course electives:
Complete four 1 credit point units chosen from the following course electives:
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 credit points in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts (http://www.deakin.edu.au/course/bachelor-arts). We also recommend students complete at least two more credit points from the course electives listed above.
1400514193 - Burwood (Melbourne), International full-fee paying place
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Waurn Ponds (Geelong)
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Waurn Ponds (Geelong)
- Cloud Campus
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Additional course information
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.
Admission Requirements Specific Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year. Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au
Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
- other evidence of academic capability judged to be equivalent for example relevant work or life experience
IELTS / English language requirements Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students may undertake a maximum of up to one third (or equivalent) of their study as Cloud (online) study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.
Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.
Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).
You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.
Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2018 students (PDF, 567.4KB) - their average ATARs, whether they had any previous higher education experience and more.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.
For more information go to DeakinTALENT
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Employ communication theories and concepts to the practice of public relations to inform professional practice within government, civil and business organisations.|
|Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats.|
|Use digital communication technologies to research and strategically engage with audiences and stakeholder.|
|Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context.|
|Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.|
|Exhibit autonomy, responsibility, accountability and a commitment to learning and skills development in a professional context.|
|Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds to build effective relationships and achieve communication goals.|
|Demonstrate communication strategies that are respectful and inclusive of cultural and socio-economic diversity, social and environmental responsibility and the application of ethical standards.|
Approved by Academic Board
How to apply
Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC
Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.
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Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.
Credit for prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.