Bachelor of Creative Arts (Visual Communication Design)



Deakin University, Visual Communication Design program believes that design is what links creativity and innovation. Deakin aims to instil in students a belief that design can be an agent for change by encouraging them to shape their ideas into practical and attractive propositions for users, customers and society as a whole. Students are taught how to make ideas tangible and their abstract thoughts and inspirations realised in a professional and/or sociological context. Deakin's broad based definition of design respects the disciplinary overlaps of a changing profession, which now requires and more a holistic approach to problem solving via design thinking methodologies.

Deakin’s Bachelor of Creative Arts (Visual Communication Design) enables you to develop practical and theoretical skills in visual communication design. This course offers a dynamic combination of contemporary design theory with specialised studio practices and practical outcomes in a variety of design disciplines. It draws upon the expertise of its staff who are active practitioners in their fields, as well as visiting, special guest and casual academic staff. The Visual Communication Design program offers the opportunity to attend an international study tour and complete an internship as part of your course.


Key facts


3 years full-time or part-time equivalent

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waterfront (Geelong)

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waterfront (Geelong)

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Key information

Award granted

Bachelor of Creative Arts (Visual Communication Design)


2017 course information

Estimated tuition fee - full-fee paying place

Not applicable

Estimated tuition fee - (CSP)

$6,681 for 1 yr full-time - Commonwealth Supported Place (HECS)
Learn more about fees.

VTAC code

1400414481 - Waterfront (Geelong), Commonwealth Supported Place (HECS)
1400514481 - Burwood (Melbourne), Commonwealth Supported Place (HECS)

Deakin code






Entry requirements

Deakin University offers admission to undergraduate courses through a number of Admission categories.  In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.  For more information on the Admission Criteria and Selection Policy visit The Guide.

Applicants should have successfully completed VCE, or equivalent, including Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL; and presentation of a portfolio of work to a satisfactory standard. Please click here for more information relating to the folio submission. To submit the folio, please go to:

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at

Career outcomes

With a Bachelor of Creative Arts (Visual Communication Design) degree, students will gain a range of skills that can be applied to a career in the exciting and creative fields of advertising, commercial design, web design and packaging. The program will give students opportunities to work with real clients and industry briefs so that they have a ‘working portfolio' at the finish of the degree. The program will offer students the opportunity to collaborate with students across arts disciplines to inform interesting dialogues and new art forms. This gives Deakin students a competitive edge in the industry, which will allow students to forge successful post-University career opportunities.

For more information go to My Course My Career

Course learning outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Demonstrate practical and theoretical skills in visual communication design though knowledge of contemporary design theory, specialised studio practices and technologies to achieve practical outcomes in a variety of design disciplines. 


Effectively communicate ideas using visual media and transmit ideas and solutions to problems through written and oral presentation.

Digital literacy

Employ a range of generic and specialist skills in industry standard design programs and other digital literacies to source, analyse, generate and disseminate design solutions. 

Critical thinking

Acquire skills in the critical evaluation of contemporary design practices, design conversations and design issues and apply these skills in professional design practice.  

Problem solving

Demonstrate the ability to analyse and evaluate information to determine the appropriate design strategy and best method to solve visual communication design problems in professional practice. 


Demonstrate initiative and autonomy in planning decision-making and problem solving to prepare multiple design briefs and complete complex design outcomes. 


Work collaboratively with others in visual communication design, from different disciplines and different backgrounds to complete design briefs.  

Global citizenship

Analyse and address design issues in a domestic and global context taking into consideration cultural and socio-economic diversity and environmental responsibility and the application of professional ethical standards.  

Approved by Faculty Board March 2015


Course Structure

For students commencing from 2015:

To qualify for the award of Bachelor of Creative Arts (Visual Communication Design) a student must complete 24 credit points including:

  • 14 credit points of core units
  • no more than 8 credit points taken outside the Faculty of Arts and Education
  • no more than 10 credit points at level 1

Students who commenced prior to 2015 should follow the course rules and structure shown in the Handbook for their year of commencement.


Core units


Elective units



How to apply

Apply through VTAC

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

However, you should apply directly to Deakin if you are not studying Year 12 in 2016 and only intend to apply to one institution for one course (which is Deakin), or you're applying for a Deakin course which is not listed on the VTAC website.

Apply Through VTAC

Apply direct to Deakin

If you're applying to start studying in Trimester 3 2016, you'll need to apply directly to Deakin.

Applications can be made directly to the University through the Applicant Portal. Please note that closing dates may vary for individual courses.

Apply through Deakin

Need more information on how to apply?

For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

Register your interest to study at Deakin

Please complete the Register your interest form to receive further information about our direct application opportunities.

Course pathways

Course pathways to obtain Bachelors degree include: 1. Through a Deakin Learning Centre – Study first year at DLC then transfer to online/campus study; 2. Through Deakin College – Complete one-year diploma then enter Deakin as 2nd year student; 3. Through Tafe – Complete one-year diploma, then start your Deakin Course; 4. Through the workforce – Experience in a related field?  Get credit for prior learning; 5. Through Deakin – Start a related course, then transfer to this course.

Tap the infographic to explore your options

Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.

Am I eligible to receive credit for prior learning?

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Faculty contact information

Arts and Education Student Services and Enrolment Enquiries

Waurn Ponds (Geelong)
Tel 03 5227 1359

Burwood (Melbourne) 
Tel 03 9246 8100

Fee information

The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Additional course information

Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills there are prerequisites which direct students to take some units before others. Students must seek advice from a course adviser before enrolling in units for which they do not have prerequisite or recommended units.


Assessment within the award of Bachelor of Creative Arts varies from written assignments and/or examination to practical and technical exercises and performance. In some units assessment may also include class participation, online exercises, seminar exercises and tests.

Offered campuses


Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.

Geelong Waterfront

Geelong Waterfront Campus is located in the central business district of Geelong, about an hour from Melbourne.

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