Deakin University, Visual Communication Design program believes that design is what links creativity and innovation. Deakin aims to instil in students a belief that design can be an agent for change by encouraging them to shape their ideas into practical and attractive propositions for users, customers and society as a whole.
Students are taught how to make ideas tangible and their abstract thoughts and inspirations realised in a professional and/or sociological context. Deakin's broad based definition of design respects the disciplinary overlaps of a changing profession, which now requires a more holistic approach to problem solving via design thinking methodologies.
Deakin’s Bachelor of Creative Arts (Visual Communication Design) enables you to develop practical and theoretical skills in visual communication design. This course offers a dynamic combination of contemporary design theory with specialised studio practices and practical outcomes in a variety of design disciplines. It draws upon the expertise of its staff who are active practitioners in their fields, as well as visiting, special guest and casual academic staff. The Visual Communication Design program offers the opportunity to attend an international study tour and complete an internship as part of your course.Read More
For students commencing from 2015:
To qualify for the award of Bachelor of Creative Arts (Visual Communication Design) a student must complete 24 credit points including:
- 14 credit points of core units
- no more than 8 credit points taken outside the Faculty of Arts and Education
- no more than 10 credit points at level 1
- Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit)
Students who commenced prior to 2015 should follow the course rules and structure shown in the Handbook for their year of commencement.
ACC101 Creativity and Dangerous Ideas (No longer available for enrolment)
1400514481 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Waterfront (Geelong)
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Waterfront (Geelong)
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).
Looking to start studying in 2017?
Find the Trimester 3 version of this course on our Trimester 3 course page
Additional course information
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills there are prerequisites which direct students to take some units before others. Students must seek advice from a course adviser before enrolling in units for which they do not have prerequisite or recommended units.
Assessment within the award of Bachelor of Creative Arts varies from written assignments and/or examination to practical and technical exercises and performance. In some units assessment may also include class participation, online exercises, seminar exercises and tests.
Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry for school leavers will be based on their performance in the Victorian Certificate of Education (VCE) or its equivalent, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL. Applicants will be selected in accordance with the published clearly-in Australian Tertiary Admission Rank (ATAR) for that year.
Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au
Entry for non-school leavers will be based on one their performance in:
- a Certificate IV in a related discipline OR
- a Diploma in any discipline OR
- successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
- other evidence of academic capability judged to be equivalent including relevant work or life experience
All Applicants seeking admission to the Bachelor of Creative Arts (Visual Communication Design) will be required to complete a portfolio of work presented to a satisfactory standard.
Download our Frequently Asked Questions document to learn more about folio submission.
To submit your folio please go to www.deakin.edu.au/communication-creative-arts/portfolio-applications
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.
Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the QILT website.
Learn more about Deakin's special entry access scheme (SEAS - a way to help boost your ATAR in some circumstances).
You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.
Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our Trimester 1 2017 cohort of students (PDF, 657.3KB) - their average ATARs, whether they had any previous higher education experience and more.
Fees and scholarships
Learn more about fees and your options for paying.
Learn more about fees.
The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
The Australian Government recently announced proposed increases to tuition fees for students enrolled in a Commonwealth supported place (CSP). It is proposed that CSP fees will increase by 1.8% in 2018 and continue to rise to a total of 7.5% by 2021. The fee rates for 2018 will be available later in the year once the Government has confirmed the 2018 student contribution rates.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
With a Bachelor of Creative Arts (Visual Communication Design) degree, students will gain a range of skills that can be applied to a career in the exciting and creative fields of advertising, commercial design, web design and packaging. The program will give students opportunities to work with real clients and industry briefs so that they have a ‘working portfolio' at the finish of the degree. The program will offer students the opportunity to collaborate with students across arts disciplines to inform interesting dialogues and new art forms. This gives Deakin students a competitive edge in the industry, which will allow students to forge successful post-University career opportunities.
For more information go to DeakinTALENT
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Demonstrate practical and theoretical skills in visual communication design though knowledge of contemporary design theory, specialised studio practices and technologies to achieve practical outcomes in a variety of design disciplines.|
|Effectively communicate ideas using visual media and transmit ideas and solutions to problems through written and oral presentation.|
|Employ a range of generic and specialist skills in industry standard design programs and other digital literacies to source, analyse, generate and disseminate design solutions.|
|Acquire skills in the critical evaluation of contemporary design practices, design conversations and design issues and apply these skills in professional design practice.|
|Demonstrate the ability to analyse and evaluate information to determine the appropriate design strategy and best method to solve visual communication design problems in professional practice.|
|Demonstrate initiative and autonomy in planning decision-making and problem solving to prepare multiple design briefs and complete complex design outcomes.|
|Work collaboratively with others in visual communication design, from different disciplines and different backgrounds to complete design briefs.|
|Analyse and address design issues in a domestic and global context taking into consideration cultural and socio-economic diversity and environmental responsibility and the application of professional ethical standards.|
Approved by Faculty Board March 2015
How to apply
Apply through VTAC
If you studied Year 12 in 2017 or you're applying for more than one course offered through VTAC, your application must be made via VTAC.
Need more information on how to apply?
For more information on the application process and closing dates, visit the how to apply page.
Register your interest to study at Deakin
Please complete the Register your interest form to receive further information about our direct application opportunities.
Tap the infographic to explore your options
Through a DLC: Some courses are only available for first year and students must transfer to online or campus based study.
Through Deakin College and TAFE: Completion of diploma and minimum academic requirements apply to enter Deakin University.
Through Deakin: Transfers within Deakin are subject to availability and meeting minimum academic requirements.
Credit for prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.