Bachelor of Communication (Media)

Course summary for local students

Click here for the international course option
Year2015 course information
Award granted Bachelor of Communication (Media)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud (online)Yes
Length3 years full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2015$6,152* - Commonwealth Supported Place (HECS)
Faculty contacts

Arts and Education Student Services and Enrolment Enquiries

 

Burwood (Melbourne)

Tel 03 9246 8100

artsedstudentsupport@deakin.edu.au

 

Waurn Ponds (Geelong)

Tel 03 5227 1359

artsedstudentsupport@deakin.edu.au

 

Course Director

Adam Brown, +61 3 924 43956, adam.brown@deakin.edu.au


Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.

LevelUndergraduate
CRICOS course code083980E
VTAC Codes1400314291 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
1400514291 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614291 - Cloud (online), Commonwealth Supported Place (HECS)
Deakin course code A333

New course commencing 2015

Course sub-headings

Course overview

The Bachelor of Communication (Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production, among many other workplace-relevant areas.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

Commonwealth supported place (CSP)
A Commonwealth supported place is one for which the university receives some government funding. As such, students enrolled in these places are required to contribute only part of the cost of their course. To be eligible for a Commonwealth supported place you must be an Australian citizen, or a New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your unit/s of study.

* The "indicative annual course fee" cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2015 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on "indicative course fees" to calculate the total future cost of their course.

Career opportunities

As a graduate of the Bachelor of Communication (Media) you will acquire excellent knowledge and skills necessary to find work in many different media industries and organisations. You will also find that other businesses and public sector employers value the unique mix of abilities which you will develop in this course, becoming a media industries professional and future leader. The emphasis in the degree on online media, television and cross platform intersections positions you as a key recruit for Australian and international media companies. Your knowledge of advertising and celebrity, key drivers of media industries, provides an edge over other graduates. The course allows you to take electives in specific areas such as screen production, design, journalism, public relations and more, so that you can graduate with the expertise and experience to enter many different fields of specialised media employment. Internships and global study experiences add to this advantage. Further study in our innovative communication honours degree is another opportunity upon graduation, designed for more advanced professional research training.

Course rules

To qualify for the award of Bachelor of Communication (Media) a student must complete 24 credit points including:

  • 15 credit points of compulsory core units
  • 9 credit points of elective units (from any discipline area)
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 and above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

Trimester 1

ALC104Media Genres: Negotiating Textual Forms and Pleasures

ACC100Communication in Everyday Life

2 electives

Trimester 2

ALC105Media Culture and Technological Transformations: Living in the Digital Age

ACC101Creativity and Dangerous Ideas (ACC101 also offered in trimester 3)

2 electives

Level 2

Trimester 1

ALC203Exploring Virtual Worlds: Contexts of Online Participation (offered from 2016)

ALC204Media Representations and Affects (offered from 2016)

ACC213Media Law and Ethics (ACC213 also offered in Trimester 2 from 2016)

1 elective

Trimester 2

ALC205Social Media and Surveillance: Spaces, Behaviours, Debates (offered from 2016)

ALC202Advertising: Designing Desires for Consumer Cultures (offered from 2016)

2 electives

Level 3

Trimester 1

ALC303Researching Screen Media Futures (offered from 2016)

ALC305Understanding Media Ecologies: Society, Industry, Economy (offered from 2016)

2 electives Or 1 elective and ACC317 Communication and Creative Arts Internship A

Trimester 2

ALC301Contemporary Australian Media (offered from 2016)

ALC302Designing and Pitching Media Formats (2 credit points and offered from 2016)

Trimester 3

ALC304The Celebrity Industries: Star Images, Fan Cultures and Performance (offered from 2016)

Entry requirements - general

Deakin University offers admission to undergraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Applicants should have successfully completed VCE, or equivalent, including Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/future-students/applications-enrolments/index.php

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC (external site).

Applications for Trimester 2 and Trimester 3 must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

 

Back to top