Postgraduate coursework

Graduate Certificate of Marketing

Start a postgraduate Graduate Certificate of Marketing course and build your skills in research, data analysis and strategic thinking.

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Key facts

Duration

0.5 year full-time or part-time equivalent

Campuses

Offered at Burwood (Melbourne)

Cloud (online)

Course information

Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.

The Graduate Certificate of Marketing gives you expertise applies in different industries. This is an investment in your professional future. The course is open to students with work experience but have not completed a bachelor degree.

Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.

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Course structure

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and a further 2 credit points of units selected from a specified list of marketing co-core units.

Core units

Core Units:

  • Marketing Management MPK732
  • Strategic Brand Management MMK739
  • Plus 2 co-core units from the following list:

  • Integrated Marketing Communication MMK738
  • Services Marketing MMK751
  • Consumer Behaviour MPK713
  • International Marketing MPK736
  • Key information

    Award granted
    Graduate Certificate of Marketing
    Year
    2018 course information
    Deakin code
    M528
    CRICOS code
    055072G
    Level
    Postgraduate (Graduate Certificate and Graduate Diploma)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3* - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    *Please note: This course is available part-time only in Trimester 3.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry will be based on performance in:

    • a Bachelor Degree in any discipline OR
    • at least three years of relevant work experience (or part-time equivalent)*

    *Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales

     

     For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    Estimated tuition fee - (CSP)
    Not applicable

    The tuition fees you pay will depend on the type of fee place you hold. 

    • If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
    • If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.

    In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Graduate outcomes

    Career outcomes

    There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

     

    Application information

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal if you are only applying for one course. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Entry pathways

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555
    Email buslaw@deakin.edu.au

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