To access your official course details for the year you started your degree, please visit the handbook
Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.
The Graduate Certificate of Marketing gives you expertise applies in different industries. This is an investment in your professional future. The course is open to students with work experience but have not completed a bachelor degree.
Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.Read More
To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and a further 2 credit points of units selected from a specified list of marketing co-core units.
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Cloud Campus
- Burwood (Melbourne)
Trimester 2 - July
- Start date: July
- Available at:
- Cloud Campus
Trimester 3* - November
- Start date: November
- Available at:
- Cloud Campus
*Please note: This course is available part-time only in Trimester 3.
Additional course information
Any unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry will be based on performance in:
- a Bachelor's degree (or higher) in any discipline OR
- at least two years of relevant work experience*, OR
- evidence of academic capability judged to be equivalent
*Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the student's responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Fees and scholarships
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
If you’re a Deakin alumni commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your spouse and members of your immediate family may also be eligible to apply for this bursary.
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.|
|Communication||Apply and demonstrate advanced communication skills in marketing and business contexts.|
|Critical thinking||Analyse and apply critical analysis skills to the (business) marketing environment.|
|Problem solving||Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.|
How to apply
Credit for prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.