The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.
Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.
This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.
You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.
The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.Read More
To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Cloud Campus
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry will be based on performance in:
- a Bachelor Degree in any discipline OR
- a Graduate Certificate in any discipline OR
- at least three years of relevant work experience (or part-time equivalent)
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay will depend on the type of fee place you hold.
- If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
- If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.
In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Assess a broad range of specialised management approaches and their application to arts organisations.|
|Communication||Develop appropriate communication strategies and techniques in the practice of arts management.|
|Digital literacy||Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management.|
|Critical thinking||Appraise and analyse information in order to understand and apply theories of arts management.|
|Problem solving||Formulate solutions to a diverse range of current and emerging arts management challenges and issues.|
|Self-management||Personalise observations of arts management practice.|
|Teamwork||Analyse the contributions made to arts management from a range of disciplines and backgrounds.|
|Global citizenship||Translate arts management theory and practice from a range of cultural and international contexts.|
How to apply
Apply direct to Deakin
Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.Apply through Deakin
Need more information on how to apply?
For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.
Register your interest to study at Deakin
Please complete the Register your interest form to receive further information about our direct application opportunities.
Students who do not qualify for direct entry into the Graduate Diploma of Business (Arts and Cultural Management) may qualify by first completing the Graduate Certificate of Business (Arts and Cultural Management). They will then complete a further 4 credit points, not repeating units from the Graduate Certificate.
Further study options
Students who successfully complete the Graduate Diploma of Business (Arts and Cultural Management) may be eligible for entry into the Master of Business (Arts and Cultural Management).
Master of Business (Arts and Cultural Management) (M785)
Credit for prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Faculty contact information
Faculty of Business and Law - student advisers
Tel 03 9244 6555