Develop business expertise, tap into your leadership potential, and follow your passion for the arts when you study arts and cultural management at Deakin. You’ll learn about everything from marketing strategy and cultural policy to fundraising and volunteer management.
Highly effective arts and cultural managers need expertise in management, marketing, finance and law as well as leadership and innovation. This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.
The program is designed to give you a tailored business education emphasising management, marketing, and finance skills – all of which are essential for the success of arts and cultural organisations as they work to stay culturally relevant and financially viable.
You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, consumer behaviour, and law and ethics.
The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.
This program prepares you for leadership roles across a range of cultural organisations, including: festivals, large-scale events, community events, music venues, performing arts, visual arts, media, cultural heritage and museums, and communications technology organisations. Opportunities also exist within private leisure, arts management and marketing companies.
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