Graduate Diploma of Marketing

COURSE (DOMESTIC STUDENTS)

Overview

The Graduate Diploma of Marketing is a well-balanced course that gives mid-career professionals a solid grounding in the key functional areas of professional market management. This specialist program will impart skills to plan and implement marketing strategies. You will learn ways to systematically:

- communicate with customers,

- build brands,

- enhance your customers' experiences and

- deal with the intricacies of marketing online and to international audiences.

 

This is a very practical course that provides significant exposure to industry leaders who present as guest lecturers. Coursework may include field visits to businesses, “live” projects that help real corporations solve their marketing issues, internships and international study tours where you get to visit the world's leading corporations. These activities will give you the opportunity to build valuable and practical experience to enrich your resume, professional network and gives you a step up in your career.

You may gain entry to the Graduate Diploma of Marketing program by completing the Graduate Certificate of Marketing. Graduates of the Graduate Certificate of Marketing may wish to continue to Deakin's Master of Marketing degree.

 

Read More VIEW INTERNATIONAL COURSE INFORMATION

Key facts

Duration

1 year full-time or part-time equivalent

Campuses

Offered at Burwood (Melbourne)

Cloud (online)

Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 3*

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.


*Please note: This course is available part-time only in Trimester 3

Key information

Award granted

Graduate Diploma of Marketing

Year

2018 course information

Estimated tuition fee - full-fee paying place

$27,000 for 1 yr full-time - Full-fee paying place
Learn more about fees and your options for paying.

Estimated tuition fee - (CSP)

Not applicable

Deakin code

M628

CRICOS code

092728J

Level

Postgraduate (Graduate Certificate and Graduate Diploma)

Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Quality Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Course Structure

To complete the Graduate Diploma of Marketing, students must attain a total of 8 credit points, consisting of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Core units

  • MPT732/MPK732Marketing Management #
  • Research Design and Analysis MPK701
  • Consumer Behaviour MPK713
  • Online Marketing MMK737
  • Integrated Marketing Communication MMK738
  • Strategic Brand Management MMK739
  • Services Marketing MMK751
  • MPT736/MPK736International Marketing #
  • # MPT code denotes study tour version of the unit

    Or any other unit with the approval of the Course Director

    Entry requirements

    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry will be based on performance in:

    • a Bachelor Degree in any discipline OR
    • a Graduate Certificate in any discipline OR
    • at least three years of relevant work experience (or part-time equivalent)

     For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.

    Career outcomes

    Graduates can expect to find entry level positions in areas of general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager), research (junior researcher), and marketing communications management.

    Course learning outcomes

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
    Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
    Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
       

     

    How to apply

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Course pathways

    Further study options

    M788 Master of Marketing

    Credit for Prior Learning

    Am I eligible to receive credit for prior learning?

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555
    Email buslaw@deakin.edu.au

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Fee information

    The tuition fees you pay will depend on the type of fee place you hold. 

    • If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
    • If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.

    In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses

    Burwood

    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.


    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

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