Graduate Diploma of Marketing

Postgraduate coursework

The postgraduate Graduate Diploma of Marketing gives mid-career professionals a solid grounding in the key areas of professional market management.

Domestic student information

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Key facts

Duration

1 year full-time or part-time equivalent
Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

The Graduate Diploma of Marketing is a well-balanced course that gives mid-career professionals a solid grounding in the key functional areas of professional market management. This specialist program will impart skills to plan and implement marketing strategies. You will learn ways to systematically:

- communicate with customers,

- build brands,

- enhance your customers' experiences and

- deal with the intricacies of marketing online and to international audiences.

 

This is a very practical course that provides significant exposure to industry leaders who present as guest lecturers. Coursework may include field visits to businesses, “live” projects that help real corporations solve their marketing issues, internships and international study tours where you get to visit the world's leading corporations. These activities will give you the opportunity to build valuable and practical experience to enrich your resume, professional network and gives you a step up in your career.

You may gain entry to the Graduate Diploma of Marketing program by completing the Graduate Certificate of Marketing. Graduates of the Graduate Certificate of Marketing may wish to continue to Deakin's Master of Marketing degree.

 

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Course structure

To complete the Graduate Diploma of Marketing, students must attain a total of 8 credit points, consisting of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Core units

  • MPT732/MPK732Marketing Management #
  • Research Design and Analysis MPK701
  • Consumer Behaviour MPK713
  • Online Marketing MMK737
  • Integrated Marketing Communication MMK738
  • Strategic Brand Management MMK739
  • Services Marketing MMK751
  • MPT736/MPK736International Marketing #
  • # MPT code denotes study tour version of the unit

    Or any other unit with the approval of the Course Director

    Key information

    Award granted
    Graduate Diploma of Marketing
    Year
    2019 course information
    Deakin code
    M628
    CRICOS code?
    092728J
    Level
    Postgraduate (Graduate Certificate and Graduate Diploma)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3* - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    This course structure applies to students who commenced from Trimester 3 2016.

    Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.


    *Please note: This course is available part-time only in Trimester 3

    Additional course information

    Mandatory student checks
    Any unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.

    Course duration
    - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Minimum admission criteria:

    • Bachelor degree or higher OR
    • two years of relevant work experience* OR
    • evidence of academic capability judged to be equivalent

    *Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

     For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $27,200 for 1 yr full-time - Full-fee paying place
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)?
    Not applicable

    The available fee places for this course are detailed above.

    Tuition fees are determined by your enrolment:

    • If you are offered a full fee paying place, your tuition fees are calculated based on your course.
    • If you are offered a Commonwealth supported place, your tuition fees are calculated depending on the units you choose. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning.

    * One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    FEE-HELP calculator

    What is FEE-HELP?

    FEE-HELP loans cover up to 100% of tuition fees for eligible students. By taking out a FEE-HELP loan, the government pays your tuition fees directly to Deakin, and the balance is repaid from your employment income - but only once you're earning over $51,956.

    Please note: fees shown by the calculator are indicative only and based on 2019 rates. Actual fees may vary. We advise confirming fees with Prospective Student Enquiries prior to enrolment.

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    • $* is the 2019 estimated tuition fee for a Graduate Diploma of Marketing (8 credit points) at Deakin
    • is the annual FEE-HELP payment, based on your current salary
    • of your current salary be spent on FEE-HELP
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    *Disclaimer

    Deakin University (Deakin):

    • gives no warranty and accepts no responsibility for the currency, accuracy or the completeness of the information provided;
    • advises users that no reliance should be placed upon on the information provided, and;
    • instructs users that they should confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    This tool provides indicative information about the fees that will be payable in respect of courses and subjects offered to prospective students domiciled in Australia during the periods indicated.

    Please note that the fees shown by the calculator are indicative only and actual fees may vary. Users are advised to confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    The estimated course fee is based on the tuition fee costs applicable to a domestic full time student commencing the course in Trimester 1 and studying full time for the duration of the course but:

    • does not include non-tuition costs that may apply, such as Student Services and Amenities Fees (SSAF);
    • does not take into account any scholarships or bursaries awarded to the student (including the 15% Deakin Alumni Postgraduate Course Fee Bursary);
    • assumes the maximum number of units that need to be successfully completed actual number completed may be reduced if Credit for Prior Learning is granted;
    • assumes that no exceptional, or non-typical, circumstances apply to the proposed course of study;
    • assumes that the options that the user selects are appropriate for the course of study that they intend to undertake;
    • where fees are estimated for future years those fee will be subject to annual increases in accordance with increases in the cost of course delivery.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumni commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your spouse and members of your immediate family may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Graduate outcomes

    Career outcomes

    Graduates can expect to find entry level positions in areas of general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager), research (junior researcher), and marketing communications management.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
    Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
    Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
       

     

    Application information

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal if you are only applying for one course. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin
    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.


    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.


    Entry pathways

    Further study options

    M788 Master of Marketing

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555
    Email buslaw@deakin.edu.au

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