1 to 2 years full-time or part-time equivalent (please refer to course pathways below)
The Australia Council for the Arts estimates that cultural activity contributes $50 billion to Australia’s GDP. In addition to its impressive size, the arts and cultural sector is notable for its ever evolving profile, creating a demand for responsive and highly trained art managers. These managers are taking on leadership roles in small-medium arts organisations, cultural venues, festivals, heritage sites, publishing houses and a range of performing and visual arts programs.
This Masters program develops students’ skills in innovation and leadership through practical experience in the arts and cultural sector. Under the direction of teachers with extensive industry experience, it prepares graduates who will lead the arts and cultural sector into the future.
This course provides you with a tailored business education emphasising management, marketing and finance skills. These skill-sets are vital for the success of arts and cultural organisations as they face common challenges such as organisational sustainability, enhancing cultural vitality and building relationships with audiences.
You’ll be taught by staff with wide-reaching, practical experience in management and leadership across a range of arts and cultural sectors. You’ll also have the opportunity to engage with a range of industry representatives, be exposed to the work of cutting-edge thinkers, and integrate your work and learning.
Our course is structured within the framework of a business education and enhanced through a series of industry-specific projects ideal for those working in the arts and cultural sectors. It includes an internship/ work project capstone unit that ensures students are able to apply their theoretical knowledge through ‘hands on’ industry practice.
To complete the Master of Business (Arts and Cultural Management), students must attain a total of 16 credit points, consisting of 10 credit points of core units and 6 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.
Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.
Credit points of core units
Credit points of elective units
Total credit points
and one unit from:
Plus 6 credit points of elective units:
Students select 3 units from list of electives relating to generic arts and cultural management and operational issues:
Students select 3 units from list of electives relating to arts and cultural management advanced issues:
* if not taken as a core unit
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Cloud Campus
Please note that this course is not offered in Trimester 3
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Entry will be based on performance in:
- a Bachelor Degree or other qualification at a higher AQF level in any discipline OR
- other evidence of academic capability judged to be equivalent
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay will depend on the type of fee place you hold.
- If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
- If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.
In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships
This program prepares graduates for leadership roles across the range of cultural organisations, including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.|
|Communication||Determine appropriate communication strategies and techniques in the practice of arts management.|
|Digital literacy||Apply the use of digital technologies in relation to arts the practice of arts management.|
|Critical thinking||Appraise and synthesise information in order to understand and apply theories of arts management and extend current practice.|
|Problem solving||Determine solutions to a diverse range of current and emerging arts management challenges and issues.|
|Self-management||Personalise reflections on arts management practice and plan professional careers.|
|Teamwork||Participate and collaborate with arts management practitioners.|
|Global citizenship||Incorporate arts management theory and practice from a range of cultural and international contexts and address the requirements of ethical practice.|
How to apply
Apply direct to Deakin
Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.Apply through Deakin
Need more information on how to apply?
For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.
Register your interest to study at Deakin
Please complete the Register your interest form to receive further information about our direct application opportunities.
Credit for prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Faculty contact information
Faculty of Business and Law - student advisers
Tel 03 9244 6555