Master of Marketing



The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you are looking to climb the next rung of your career, this course will give you excellent grounding in crucial areas of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and theoretical frameworks that underpin modern marketing. This course helps you appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this marketing expertise will help you succeed in the upper echelons of business. You can also elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject, of course, to unit entry requirements). These can help you to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.

More importantly, you can undertake specialist streams with a choice between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or a Research. These are areas that are driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these sought after skills. The Research stream can serve as a pathway to a PhD.

You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers also feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to thrive in a marketing career.

You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing.


Trimester 1

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 2

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 3

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

This 16 credit point course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Key information

Award granted

Master of Marketing


2017 course information

Tuition fee rate

Available fee rates can be found at

Deakin code





Higher Degree Coursework (Masters and Doctorates)

Entry requirements

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Minimum entry requirements:

- Bachelor degree in any discipline


- Graduate certificate in any discipline

Professional Recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Career outcomes

Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs are in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing makes available to you the opportunity to launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

Course Structure

To complete the Master of Marketing, students must attain a total of 16 credit points consisting of:

  • 12 credit points of core units (including 10 credit points of marketing units and 2 credit points of business units)
  • one specialisation of 4 credit points and
  • 2 credit points of business elective units selected from the Faculty of Business and Law

Most units (think of units as 'subjects') are equal to 1 credit point.

Core units

Marketing Core units

  • Online Marketing MMK737
  • Integrated Marketing Communication MMK738
  • Services Marketing MMK751
  • Strategic Brand Management MMK739
  • Research Design and Analysis MPK701
  • Consumer Behaviour MPK713
  • Applied Strategic Marketing MPK733
  • Retailing MPM705
  • MPT732/MPK732Marketing Management #
  • MPT736/MPK736International Marketing #
  • Or any other unit with the approval of the Course Director

    # MPT code denotes study tour version of the unit

    Business units

    Select 2 credit points of units from:

    Any postgraduate unit offered in the Faculty of Business of Law

    Elective units

    The remaining credit points of electives must be selected as follows:

    • One 4 credit point Marketing specialisation and
    • 2 credit points of business elective units selected from the Faculty of Business and Law


    Refer to the details of each specialisation for availability.


    How to apply

    Apply direct to Deakin

    Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Course pathways

    If you have...

    You may be eligible for…

    Which means you need to complete…

    Bachelor degree in the same discipline*

    Credit for 4 credit points (units)

    1.5 years full-time, or part-time equivalent (12 credit points)

    Bachelor degree in any discipline AND relevant work experience^

    Credit for 4 credit points (units)

    1.5 years full-time, or part-time equivalent (12 credit points)

    Bachelor degree with honours in the same discipline*

    Credit for 8 credit points (units)

    1 year full-time, or part-time equivalent (8 credit points)

    Bachelor degree in the same discipline AND extensive work experience^

    Credit for 8 credit points (units)

    1 year full-time, or part-time equivalent (8 credit points)

    * A shorter course duration is available to students entering from a same discipline background. A 'same discipline' award for this course is a Bachelor degree in Marketing, or a Bachelor degree in Commerce or Business with a major or minor sequence in Marketing.

    ^Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.


    Am I eligible to receive credit for prior learning?

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555


    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Offered campuses


    Just 30 minutes from the city centre, the Melbourne Burwood Campus is Deakin's thriving metropolitan campus.

    Study online at Cloud Campus

    Students are able to study all or part of this course online. You can study anywhere, anytime through Deakin's Cloud Campus.

    Learn more about studying online and the Cloud Campus

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