Postgraduate coursework

Master of Marketing

Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing in a postgraduate Master of Marketing course.

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Key facts

Duration

1 to 2 years full-time or part-time equivalent (Please refer to course pathways information below)

Campuses

Offered at Burwood (Melbourne) Cloud (online)

Course information

The Master of Marketing is for those looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you want to climb the next rung of your career, this course will give you excellent grounding in crucial areas that affect the performance of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.

More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a PhD.

You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to grow into a thriving marketing career.

You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing

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Course structure

To complete the Master of Marketing, students must attain a total of 16 credit points consisting of:

  • 10 credit points of core marketing units
  • 2 credit points of elective units selected from any Business and Law postgraduate units, and
  • one specialisation of 4 credit points

Most units (think of units as 'subjects') are equal to 1 credit point.

Students will undertake a one-credit point research training unit and one credit point research-based project unit.

Core units

Marketing Core units

  • Online Marketing MMK737
  • Integrated Marketing Communication MMK738
  • Services Marketing MMK751
  • Strategic Brand Management MMK739
  • Research Design and Analysis MPK701
  • Consumer Behaviour MPK713
  • Applied Strategic Marketing MPK733
  • Retailing MPM705
  • MPT732/MPK732Marketing Management #
  • MPT736/MPK736International Marketing #
  • Or any other unit with the approval of the Course Director

    # MPT code denotes study tour version of the unit

    Elective units

    The remaining credit points of electives must be selected as follows:

    • One 4 credit point Marketing specialisation and
    • 2 credit points of any postgraduate business unit offered in the Faculty of Business and Law

    Specialisations

    Refer to the details of each specialisation for availability.

     

    Key information

    Award granted
    Master of Marketing
    Year
    2018 course information
    Deakin code
    M788
    CRICOS code
    092727K
    Level
    Higher Degree Coursework (Masters and Doctorates)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Quality Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    This 16 credit point course structure applies to students who commenced from Trimester 3 2016.

    Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

    All applicants must meet the minimum English language requirements.

    Entry will be based on performance in:

    • a Bachelor Degree or other qualification at a higher AQF level in any discipline OR
    • other evidence of academic capability judged to be equivalent

     For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.

     

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $26,800 for 1 yr full-time* - Full-fee paying place
    Learn more about fees and your options for paying.
    Estimated tuition fee - (CSP)
    Not applicable

    The available fee places for this course are detailed above.

    Tuition fees are determined by your enrolment:

    • If you are offered a full fee paying place, your tuition fees are calculated based on your course.
    • If you are offered a Commonwealth supported place, your tuition fees are calculated depending on the units you choose. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning.

    * One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Graduate outcomes

    Career outcomes

    Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

    Professional recognition

    The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
    Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
    Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
       

     

    Application information

    How to apply

    Apply direct to Deakin

    Applications can be made directly to the University through the Applicant Portal if you are only applying for one course. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Apply through Deakin

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Register your interest to study at Deakin

    Please complete the Register your interest form to receive further information about our direct application opportunities.

    Entry pathways

    If you have a Bachelor degree in same discipline*, you may be eligible for credit for 4 credit points (units) which means you need to complete 1.5 years full-time or part-time equivalent (12 credit points). If you have a Bachelor degree in any discipline AND relevant work experience^, you may be eligible for 4 credit points (units) which means you need to complete 1.5 years full-time or part-time equivalent (12 credit points). If you have a Bachelor degree with Honours in the same discipline, you may be eligible for credit for 8 credit points (units) which means you need to complete 1 years full-time or part-time equivalent (8 credit points). If you have a Bachelor degree in the same discipline area AND extensive work experience^, you may be eligible for 8 credit points (units) which means you need to complete 1 years full-time or part-time equivalent (8 credit points). * A shorter course duration is available to students entering from a same discipline background. A ‘same discipline’ award for this course is a Bachelor degree in Marketing, or a Bachelor degree in Commerce or Business with a major or minor sequence in Marketing. ^ Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

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    * A shorter course duration is available to students entering from a same discipline background.  A "same discipline" award for this course is a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major sequence in Marketing.
    ^ Relevant work experience in business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

    Credit for prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Faculty contact information

    Faculty of Business and Law - student advisers
    Tel 03 9244 6555
    Email buslaw@deakin.edu.au

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