The Master of Marketing is for those looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you want to climb the next rung of your career, this course will give you excellent grounding in crucial areas that affect the performance of modern markets.
Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.
More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a PhD.
You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers feature regularly in our classes as guest speakers.
Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to grow into a thriving marketing career.
You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of MarketingRead More
To complete the Master of Marketing, students must attain a total of 16 credit points consisting of:
- 10 credit points of core marketing units
- 2 credit points of elective units selected from any Business and Law postgraduate units, and
- one specialisation of 4 credit points
Most units (think of units as 'subjects') are equal to 1 credit point.
Students will undertake a one-credit point research training unit and one credit point research-based project unit.
Marketing Core units
Or any other unit with the approval of the Course Director
# MPT code denotes study tour version of the unit
The remaining credit points of electives must be selected as follows:
- One 4 credit point Marketing specialisation and
- 2 credit points of any postgraduate business unit offered in the Faculty of Business and Law
Refer to the details of each specialisation for availability.
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Cloud Campus
Trimester 3 - November
- Start date: November
- Available at:
- Burwood (Melbourne)
- Cloud Campus
This 16 credit point course structure applies to students who commenced from Trimester 3 2016.
Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
All applicants must meet the minimum English language requirements.
Minimum entry requirements:
- Bachelor Degree or other qualification at a higher AQF level in any discipline OR
- Successful completion of Masters Qualifying Program (or Masters Qualifying Program Extended) OR
- Other evidence of academic capability judged to be equivalent
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit Deakin Policy Library.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Fees and scholarships
Learn more about fees and your options for paying.
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
If you’re a Deakin alumni commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your spouse and members of your immediate family may also be eligible to apply for this bursary.
Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.
The Master of Marketing is accredited by the Australian Marketing Institute (AMI).
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.|
|Communication||Apply and demonstrate advanced communication skills in marketing and business contexts.|
|Digital literacy||Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.|
|Critical thinking||Analyse and apply critical analysis skills to the (business) marketing environment.|
|Problem solving||Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.|
|Self-management||Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.|
|Teamwork||Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.|
|Global citizenship||Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.|
How to apply
Apply direct to Deakin
Applications must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.
Need more information on how to apply?
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* A shorter course duration is available to students entering from a same discipline background. A "same discipline" award for this course is a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major sequence in Marketing.
^ Relevant work experience in business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
Credit for prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.