The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you are looking to climb the next rung of your career, this course will give you excellent grounding in crucial areas of modern markets.
Diversify your knowledge and skills by studying cutting-edge concepts and theoretical frameworks that underpin modern marketing. This course helps you appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this marketing expertise will help you succeed in the upper echelons of business. You can also elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject, of course, to unit entry requirements). These can help you to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.
More importantly, you can undertake specialist streams with a choice between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or a Research. These are areas that are driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these sought after skills. The Research stream can serve as a pathway to a PhD.
You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers also feature regularly in our classes as guest speakers.
Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to thrive in a marketing career.
You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing.
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