Master of Arts and Cultural Management

Course summary for international students

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Year2017 course information
Award granted Master of Arts and Cultural Management
CampusThis course is only offered in Cloud (online) mode
Cloud CampusYes
Length1.5 years full-time or part-time equivalent
Next available intake

2016: November (Trimester 3)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)

Tuition fee rateAvailable fee rates can be found at
LevelHigher Degree Coursework (Masters and Doctorates)
English language requirements

IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent

Deakin course code M765

International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.

Course sub-headings

Course overview

The arts and cultural sectors are booming, creating a demand for qualified graduates to manage arts organisations, festivals, publishing houses, performance venues, heritage sites, and performing and visual arts programs.

This Masters program emphasises skills in innovation and leadership gained through practical experience in the arts and cultural sector.

This course provides you with a tailored business education emphasising management, marketing and finance skills. These skill sets are vital for the success of arts and cultural organisations as they face common challenges such as organisational sustainability, enhancing cultural vitality and building relationships with their audiences.

You’ll be taught by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll also have the opportunity to engage with a range of industry representatives, get exposed to the work of cutting-edge thinkers, and integrate their work and learning.

Our course is structured within the framework of a business education and enhanced through a series of industry-specific projects ideal for those working in the arts and cultural sectors.

Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilites Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.
Communication Determine appropriate communication strategies and techniques in the practice of arts management.
Digital literacy Use technologies to find, use and disseminate complex information, concepts and theories in relation to arts management.
Critical thinking Appraise and critically analyse information in order to understand and apply theories of arts management and extend current practice.
Problem solving Determine solutions to a diverse range of current and emerging arts management challenges and issues.
Self-management Personalise reflections on arts management practice.
Teamwork Facilitate interaction between others from a range of disciplines and backgrounds.
Global citizenship Incorporate arts management theory and practice from a range of cultural and international contexts in order to contribute to engagement with the profession.
  Approved by Faculty Board October 2014


Course rules

To complete the Master of Arts and Cultural Management, students must attain a total of 12 credit points, consisting of 10 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MMK792Arts Marketing

MMM790Arts Management

MMM793Managing Cultural Projects and Events

MMM796Managing Arts in Community Settings

MMM799Arts Fundraising and Sponsorship

MPA702Financial Interpretation

MPM712Managing Innovation

MPM771Principles of Leadership

MPM722Human Resource Management

and one unit from:

MWL702Business Practicum

MWL704Work Based Learning

Elective units

Plus 2 credit points of elective units from:

AIM704Heritage, Development and Tourism in the Asia-Pacific Region

MLC771Law for Managers

MMK737Online Marketing

MPK713Consumer Behaviour

MPK732Marketing Management

MPM703Business Strategy and Analysis

MPR705Entrepreneurship (Residential)

MWL703Team Internship

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements..

Entry requirements - specific

Minimum entry requirements

Bachelor degree in any discipline and 3 years relevant work experience


Graduate certificate and 5 years relevant work experience


Students who do not qualify for direct entry into the Master of Arts and Cultural Management may qualify by first completing the Graduate Certificate of Arts and Cultural Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applicant Portal: Use our online application system to submit and track your application now OR
• Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
• Apply through a Deakin representative: Take your application form to your preferred agent for assistance.

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

    • If you applied through a Deakin representative please contact your representative.
    • If you applied through a Deakin International office please contact


As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.