Master of Business (Sport Management)

Course summary for international students

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Year2016 course information
Award granted Master of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes

2 years full time

Next available intake

March (Trimester 1), July (Trimester 2)

Fee paying annual fee - commencing 2016$33,000 AUD
LevelHigher Degree Coursework (Masters and Doctorates)
CRICOS course code078035M
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M748
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Please note: The core units are not available in Trimester 3.

Course sub-headings

Course overview

Australia has one of the strongest sporting sectors in the world.  Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country.

The Master of Business (Sport Management) develops a comprehensive understanding of the integration of business disciplines in the effective management of sport and the leadership to provide effective management and direction to sporting organisations.  

Whether it is at the elite, semi-elite or recreational levels, sport management at Deakin will prepare you to deliver on this strategic dimension of the industry, in such areas as finance, marketing, management or development.

Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.

Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.

The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email au for more information about 2016 fees.

Course rules

The Master of Business (Sport Management) comprises 16 credit points comprising 10 credit points of core units and 6 credit points of general postgraduate elective units, selected from the Faculty of Business and Law and from other faculties within the University.

Students who have completed the Graduate Certificate of Business (Sport Management) are eligible to articulate into the Master of Business (Sport Management). 

Course structure

Core units

MMS711Introduction to the Sport Industry

MMS714Management (Sport)

MLC710Sport and the Law

MPR751/MPA751Financial Reporting and Analysis *

MMS712Sport Marketing

MMS715Sport Promotions and Public Relations

MMS716Sport Organisation Theory

MMS736Strategic Management

MMS774Facility and Event Management

MPT781/MPE781Economics for Managers #

Elective units

Plus 6 credit points of general postgraduate elective units

Recommended Sport Management elective units:

MMS701Athlete Management

MMS773Sport Broadcasting

*MPR code denotes residential version of the unit.

#MPT code denotes study tour version of the unit.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation.
Communication Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry.
Problem solving Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry.
Self management Demonstrate advanced skills to work independently and take responsibility for continuing professional development.
Teamwork Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry.
Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry.

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

Entry requirements - specific

Standard Admission:
- A 3 year bachelor's degree or AQF equivalent; or
- A 3 year bachelor's degree in a cognate area* or AQF equivalent.

Alternative Admission:
- A masters degree (minimum 1.5 years duration); or
- a graduate certificate in a cognate area; or
- a graduate certificate in a non-cognate area + 5 years relevant work experience*^, or

- The Deakin Business and Law Postgraduate Qualifying Program (PQP):

  • applicants must have successfully completed all four PQP units and achieved a minimum credit grade of 60 per cent for each discipline-based unit undertaken.

* Entry credit applicable
^ Relevant professional experience that demonstrates comprehensive knowledge of sport management or related fields.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Credit for prior learning - specific

The Master of Business (Sport Management) degree consist of 16 credit points, however some students may be eligible to earn the degree with 12 credit points depending on previous studies and work experience by attaining 4 credit points of entry credit.

Entry Credit:
Four credit points will be granted and recognised as entry credit at the point of admission for students admitted on basis of:

- a cognate bachelors degree or cognate graduate certificate or AQF equivalent; or
- a bachelors degree or AQF equivalent + 3 years related work experience in a supervisory/managerial/senior voluntary role; or
- a graduate certificate in a non-cognate area + 5 years related work experience in a supervisory/managerial/senior voluntary role.

For entry credit to be applicable, cognate study has been determined to include prior qualifications in the Sport Management discipline.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact