Master of Marketing
Course summary for international studentsClick here for the local course option
|Year||2016 course information|
Master of Marketing
Offered at Burwood (Melbourne),
|Length||1.5 years full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3)*
*Cloud (online) only
|Fee paying annual fee - commencing 2016||$32,000 AUD|
|CRICOS course code||055073F|
|Level||Higher Degree Coursework (Masters and Doctorates)|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||M758|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
*INTERNATIONAL STUDENTS - International students should note that this course can only be commenced in Trimester 3 while living outside Australia.
- Course overview
- Fees and charges
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
- Key dates
Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.
The Master of Marketing is designed for graduates looking for a specialist, professional course that builds on their current experience.
You’ll develop the research, strategy and communication skills crucial in key areas of marketing. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.
You’ll also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in a variety of organisations.
Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you’ll have the exciting opportunity to undertake an internship.
A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.
Fees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.
Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.
The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.
The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.
This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email firstname.lastname@example.org au for more information about 2016 fees.
To complete the Master of Marketing, students must attain a total of 12 credit points consisting of 10 credit points of core units (including 6 credit points of marketing units and 4 credit points of business units) and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.
Marketing Core units
|MPK733||Applied Strategic Marketing|
|MMK739||Strategic Brand Management|
|MPK701||Research Design and Analysis|
|MPT732/MPK732||Marketing Management #|
Business Core units
|MPM701/MPM701A||Business Process Management ^|
|MPR771/MPM771||Principles of Leadership *|
Plus one unit from:
|MMH733||Ethics for Managers|
|MPM735||International Business Management|
|MPR705||Entrepreneurship (Residential) *|
# MPT code denotes study tour version of the unit
* MPR code denotes residential version of the unit
^MPM701A is a Start Anytime unit.
Select 2 credit points from:
|MMK738||Integrated Marketing Communication|
|MPK704||Sustainable Environmental Marketing|
|MPK736/MPT736||International Marketing #|
which may also include one unit from:
Or any other unit with approval of the Course Team Chair
# MPT code denotes study tour version of the unit
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.|
|Communication||Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.|
|Digital literacy||Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.|
|Critical thinking||Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.|
|Problem solving||Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.|
|Self-management||Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.|
|Teamwork||Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.|
|Global citizenship||Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.|
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements.
Entry requirements - specific
Minimum entry requirements:
- Bachelor degree in any discipline and 3 years relevant work experience^
- Deakin Business and Law Postgraduate Qualifying Program (PQP) and 3 years relevant work experience^
- Masters degree in any discipline and 3 years relevant work experience^
- Graduate certificate in a related discipline and 5 years relevant work experience^
^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com