Master of Marketing

Course summary for international students

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Year2017 course information
Award granted

Master of Marketing

Campus

Offered at Burwood (Melbourne),

Cloud (online)

Length1.5 years full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3)*

*Cloud (online) only

Tuition fee rateAvailable fee rates for 2017 can be found at www.deakin.edu.au/fees
CRICOS course code055073F
LevelHigher Degree Coursework (Masters and Doctorates)
English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M758
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

*INTERNATIONAL STUDENTS - International students should note that this course can only be commenced in Trimester 3 while living outside Australia.

Course sub-headings

Course overview

Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.

The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets.

You will develop the research, strategy and communication skills crucial to be a marketer. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.

You will also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in organisations.

Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you will have the exciting opportunity to undertake an internship.

A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Course rules

To complete the Master of Marketing, students must attain a total of 12 credit points consisting of 10 credit points of core units (including 6 credit points of marketing units and 4 credit points of business units) and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

Marketing Core units

MPK733Applied Strategic Marketing

MMK751Services Marketing

MMK739Strategic Brand Management

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT732/MPK732Marketing Management #
 

Business Core units

MPA702Financial Interpretation

MPM701/MPM701ABusiness Process Management ^

MPR771/MPM771Principles of Leadership *

Plus one unit from:

MMH733Ethics for Managers

MPM712Managing Innovation

MPM735International Business Management

MPR705Entrepreneurship (Residential) *

MWL702Business Practicum

# MPT code denotes study tour version of the unit

* MPR code denotes residential version of the unit

^MPM701A is a Start Anytime unit.

Elective units

Select 2 credit points from:

MIS712eBusiness Strategies

MLM790Marketing Law

MMK737Online Marketing

MMK738Integrated Marketing Communication

MPK704Sustainable Environmental Marketing

MPK736/MPT736International Marketing #

MPM705Retailing

which may also include one unit from:

MMS712Sport Marketing

MMK792Arts Marketing

Or any other unit with approval of the Course Team Chair

# MPT code denotes study tour version of the unit


Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.
Communication Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.
Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.
Problem solving Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.
Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements.

Entry requirements - specific

Minimum entry requirements:
- Bachelor degree in any discipline and 3 years relevant work experience^

or

- Masters Qualifying Program and 3 years work experience^

or

- Graduate Certificate in a related discipline and 5 years relevant work experience^

or

- Masters degree in any discipline and 3 years relevant work experience^

 

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.