Master of Marketing
Course summary for international studentsClick here for the local course option
|Year||2016 course information|
Master of Marketing
Offered at Burwood (Melbourne),
|Length||1.5 years full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3)
|Fee paying annual fee - commencing 2016||$32,000 AUD|
|CRICOS course code||055073F|
|Level||Higher Degree Coursework (Masters and Doctorates)|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||M758|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
Please note: course not available to campus mode international students in Trimester 3.
- Course overview
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
The Master of Marketing is designed for graduates who are looking for a specialist, professional course that will build upon their current experience.
It provides an understanding of the theoretical, practical, and research frameworks that underpin marketing and develops the research, strategy and communication skills that are crucial in each of the key areas of marketing. This is complemented by business studies in areas such as leadership, process management and financial interpretation.
The course develops knowledge and skills in areas such as marketing research and integrated marketing communication, enabling graduates to analyse, plan, implement and control marketing activities in a variety of organisations.
Distinctive electives are available in sports marketing, arts marketing and retailing. The course also allows students the opportunity to undertake an internship.
Fees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.
Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.
The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.
The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.
This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email firstname.lastname@example.org au for more information about 2016 fees.
Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.
The Master of Marketing requires completion of 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.
The 10 credit points of core units are comprised of 6 credit points of marketing units and 4 credit points of business units.
Marketing Core units
|MPK733||Applied Strategic Marketing|
|MMK739||Strategic Brand Management|
|MPK701||Research Design and Analysis|
|MPT732/MPK732||Marketing Management #|
Business Core units
|MPM701||Business Process Management|
|MPR771/MPM771||Principles of Leadership *|
Plus one unit from:
|MMH733||Ethics for Managers|
|MPM735||International Business Management|
|MPP701||Research Project 1A|
|MPR705||Entrepreneurship (Residential) *|
Select 2 credit points from:
|MIS721||Unit description is currently unavailable|
|MMK738||Integrated Marketing Communication|
|MPK704||Sustainable Environmental Marketing|
|MPK736/MPT736||International Marketing #|
Or any other unit with approval of the Course Team Chair
# MPT code denotes study tour version of the unit
* MPR code denotes residential version of the unit
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.|
|Communication||Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.|
|Digital literacy||Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.|
|Critical thinking||Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.|
|Problem solving||Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.|
|Self-management||Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.|
|Teamwork||Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.|
|Global citizenship||Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.|
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.
Entry requirements - specific
- A 3 year bachelor's degree or AQF equivalent + 3 years relevant work experience^
- A Deakin Business and Law Postgraduate Qualifying Program (PQP) + 3 years relevant work experience^; or
- A masters degree (minimum 1.5 years duration) + 3 years relevant work experience^; or
- A graduate certificate in a cognate area + 5 years relevant work experience^
^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com