Master of Marketing
Course summary for international studentsClick here for the local course option
|Year||2017 course information|
Master of Marketing
Offered at Burwood (Melbourne),
|Length||1.5 years full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3)*
*Cloud (online) only
|Tuition fee rate||Available fee rates for 2017 can be found at www.deakin.edu.au/fees|
|CRICOS course code||055073F|
|Level||Higher Degree Coursework (Masters and Doctorates)|
|English language requirements|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||M758|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
*INTERNATIONAL STUDENTS - International students should note that this course can only be commenced in Trimester 3 while living outside Australia.
- Course overview
- Professional recognition
- Fees and charges
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing.
The Master of Marketing is designed for graduates looking to invest in a specialist, professional course that builds on their current experience and skill sets.
You will develop the research, strategy and communication skills crucial to be a marketer. These skills are complemented by business studies in areas such as leadership, process management and financial interpretation.
You will also get a deeper understanding of marketing research and integrated marketing communication. This enables you to analyse, plan, implement and control marketing activities in organisations.
Distinctive electives are available in sports marketing, arts marketing and retailing. Plus, you will have the exciting opportunity to undertake an internship.
A good understanding of marketing concepts and techniques is valuable in a wide range of industry, government and community contexts. This marketing course equips you with the skills and qualification to thrive in a marketing career.
The Master of Marketing is accredited by the Australian Marketing Institute (AMI).
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.
To complete the Master of Marketing, students must attain a total of 12 credit points consisting of 10 credit points of core units (including 6 credit points of marketing units and 4 credit points of business units) and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.
Marketing Core units
|MPK733||Applied Strategic Marketing|
|MMK739||Strategic Brand Management|
|MPK701||Research Design and Analysis|
|MPT732/MPK732||Marketing Management #|
Business Core units
|MPM701/MPM701A||Business Process Management ^|
|MPR771/MPM771||Principles of Leadership *|
Plus one unit from:
|MMH733||Ethics for Managers|
|MPM735||International Business Management|
|MPR705||Entrepreneurship (Residential) *|
# MPT code denotes study tour version of the unit
* MPR code denotes residential version of the unit
^MPM701A is a Start Anytime unit.
Select 2 credit points from:
|MMK738||Integrated Marketing Communication|
|MPK704||Sustainable Environmental Marketing|
|MPK736/MPT736||International Marketing #|
which may also include one unit from:
Or any other unit with approval of the Course Team Chair
# MPT code denotes study tour version of the unit
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate an advanced and integrated understanding and application of current and emerging marketing concepts and practices in contemporary business.|
|Communication||Apply advanced communication skills to convey complex marketing concepts in a range of business settings to expert and non-expert audiences.|
|Digital literacy||Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.|
|Critical thinking||Demonstrate a specialised set of high order cognitive and technical skills around critical analysis for managing in a marketing environment.|
|Problem solving||Formulate solutions to real world problems faced by marketing professionals that seek improved efficiencies, quality, innovation and/or customer responsiveness.|
|Self-management||Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.|
|Teamwork||Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.|
|Global citizenship||Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.|
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements.
Entry requirements - specific
Minimum entry requirements:
- Bachelor degree in any discipline and 3 years relevant work experience^
- Masters Qualifying Program and 3 years work experience^
- Graduate Certificate in a related discipline and 5 years relevant work experience^
- Masters degree in any discipline and 3 years relevant work experience^
^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.