Bachelor of Arts
Advertising
Unit Set Code
MJ-A000069 (major)
MN-A000069 (minor)
Campuses
Burwood (Melbourne), Online
Overview
Sitting at the intersection of other communication degrees, advertising is an attractive option for those who wish to seek a professional outcome in the Bachelor of Arts. Students will work with client driven projects to enhance their communication skills. This practice and theory based series of units offers students technical and communication skills in the contemporary practices of the advertising industry, introducing them to this dynamic and competitive field.
Career outcomes
You may find employment in the exciting field of advertising or related disciplines including journalism, public relations and digital media. Students can combine their advertising skills and knowledge with many associated areas of study to create their own unique pathway into the vibrant, fast paced world of contemporary communication.
Units
- To complete a Major sequence in Advertising select eight (8) credit points as outlined below;
- To complete a Minor sequence in Advertising select any four (4) units from below, including no more than two (2) credit points at level 3. It is highly recommended that students undertake level 1 units as part of their minor sequence.
Complete the following 2 units from level 1:
ALA101 | Advertising Principles and Practices |
ALA102 | Creative Brand Communication |
Complete the following 3 units from level 2:
ALA201 | Art Direction and Visualisation |
ALA202 | Copywriting and Ideation |
ALA203 | Integrated Brand Communication |
Complete the following 3 units from level 3:
ALA302 | Transmedia Storytelling for Brands |
ALA304 | Creative Advertising Campaigns |
ACC302 | Advertising: Desire, Consumption and the Attention Economy |