Modern marketing strategically and creatively adds value to the customer experience, building a relationship between consumers and sellers. Our courses cover a range of subjects, including brand management, consumer behaviour and digital media.

1 of 3 business schools in Victoria accredited by AACSB International

#1 university for skills development in Victoria*

Study and travel with our international study opportunities

Career opportunities

A marketing qualification can open doors to a range of business careers (both locally and overseas). Opportunities include:

  • big data and mobile marketing
  • community management executive
  • marketing assistant
  • marketing coordinator
  • mobile marketing manager
  • product management
  • research analysts, marketing
  • social media marketing.

*2016 Student Experience Survey


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any credit for prior learning you may have. Associate degrees, bachelor’s and bachelor’s with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.


Other/non-award courses

Non-award courses are generally single units of study that don’t add up to a university qualification. They’re a great way to explore an area of study before committing to a full degree, and can often be used as credit towards a degree course. Short courses and stand-alone study abroad programs also fall under this category.

Marketers try to understand why consumers consume the way they do, and at times it's marketers that shape the way they think.

Ninu Joseph


Gain worldly experience

Graduate ahead of the competition with international study experience on your resume, all while earning credit towards your degree.

Research with us

If you’ve got great insight into the way consumers think, feel or buy, flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.

Learn more about researching with us


Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

We are the only Australian university with EPAS accreditation (accredited by the European Foundation for Management Development (EFMD)) for our Bachelor of Commerce. We’re one of only three universities in Australia with an EPAS accredited MBA.

Deakin’s Master of Marketing is accredited by the Australian Marketing Institute (AMI).

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

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