Marketing is built on relationships with customers. Modern marketing creatively adds value to the customer experience and builds a relationship between buyers and sellers. Our courses cover a range of subjects, from consumer behaviour and brand management through to online and international marketing. If a blend of psychology and business appeals to you, study a course in marketing with us.
Marketers try to understand why consumers consume the way they do, and at times it's marketers that shape the way they think.
BACHELOR OF COMMERCE (MARKETING MAJOR)
Gain worldly experience
Graduate ahead of the competition with international study experience on your resume, all while earning credit towards your degree.
Study with Deakin and we'll help you transform your passion into a successful and rewarding career
Research with us
If you’ve got great insight into the way consumers think, feel or buy, flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.
Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.
We are the only Australian university with EPAS accreditation (accredited by the European Foundation for Management Development (EFMD)) for our Bachelor of Commerce. We’re one of only three universities in Australia with an EPAS accredited MBA.
Deakin’s Master of Marketing is accredited by the Australian Marketing Institute (AMI).
A marketing qualification can open doors to a range of business careers (both locally and overseas). Opportunities include:
- big data and mobile marketing
- mobile marketing manager
- community management executive
- research analysts, marketing
- marketing assistant
- product management
- marketing coordinator
- social media marketing.
Browse other disciplines within business
Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.
Accountants are widely becoming major business decision makers, meaning that never before has an accounting degree been this exciting. Apply to enrol now.
Learn how to interpret analytics data and find driven insights by applying to study a business analytics and data science course. Find out more.
Arts and cultural management has never been a more exciting space to start a career. Find out more about how opportunities are continuing to grow in this field.
Work with clients on strategy, planning and problem-solving. Learn to specialise in training employees, reviving organisations and enabling business change at Deakin's Business School.
Obtain an internationally accredited commerce degree from Deakin and equip yourself with the skills to open up opportunities in almost any industry. Apply here.
Corporate governance is a company's system of rules, practices and processes, and involves balancing the interests of its stakeholders. Specialise in this growing field with Deakin's School of Business
Learn how to craft eBusiness strategies and models while exploring real-life business contexts when you apply to study an eBusiness course. Find out more.
Ranked top 3 in Victoria, Deakin's economics degree strengths lie in political economy, international trade and economic theory. Find a course that suits you.
Event management courses are a growing area of work that covers diverse fields such as business, government and community sectors. Discover your options here.
Have an impact on future policy and planning across a range of environmental areas by studying environmental management and sustainability at Deakin.
Study a finance course at Deakin and be equipped to address finance matters ranging from interest rates to payout decisions. Find a finance degree now.
If you're aspiring to a career in financial planning, a course at Deakin will give you the education you specifically need to join the industry. Find out more.
By enrolling in a cross discipline health and human services management degree, you'll be equipped for a global or local context.
A degree in human resource management will have you qualified to work at a managerial level. Find out here the skills you need to be successful.
Pursue your passion for new technology and business by studying a degree in information systems. Make an enquiry about starting a course at Deakin.
Study innovation via Deakin's Master of Business Administration (MBA). Learn about entrepreneurship and business process management.
International trade and business provides you with the skills, expertise and knowledge you need to excel in a global business market. Find out more.
Develop your professional communication and management skills by pursuing a leadership course at Deakin. Find out more about the course outline today.
A management degree will challenge you to take responsibility for your own learning, while teaching you the skills you need to be a strong leader.
The Deakin MBA is all about you - your career needs, your lifestyle, and your learning. Our program fits around you to equip you to 'move up' or 'move out'.
Organisational psychology will give you an opportunity to do practical placements to aid skill development and experience. Find out more here.
A management degree challenges you to take responsibility for your own learning, while teaching you the skills to be a strong leader. Enquire now.
Focusing on graduate employability, our sought-after property and real estate course is how you can begin investing in your property career. Apply now.
If you're passionate about the management of communication between people, agencies and the public, a Public Relations Degree could be for you.
Public sector studies explores the relationship between government and citizens, the role of policy and the contributions people make in developing policy.
Understand the integral role that social media plays in business decisions and organisational success by studying a social media strategies course. See more.
Managing sporting competitions, major events and community programs are just some of the places a degree in sport management could take you. Apply now.