Marketing

Discipline

Modern marketing strategically and creatively adds value to the customer experience, building a relationship between consumers and sellers. Our courses cover a range of subjects, including brand management, consumer behaviour and digital media.

Career opportunities

A marketing qualification can open doors to a range of business careers (both locally and overseas). Opportunities include:

  • big data and mobile marketing
  • community management executive
  • marketing assistant
  • marketing coordinator
  • mobile marketing manager
  • product management
  • research analysts, marketing
  • social media marketing.

*2018 Student Experience Survey

Undergraduate

Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.

Postgraduate

Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.

Research

Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Non-award

Other/non-award courses

Non-award courses are generally single units of study that don’t add up to a university qualification. They’re a great way to explore an area of study before committing to a full degree, and can often be used as credit towards a degree course. Short courses and stand-alone study abroad programs also fall under this category.

Marketers try to understand why consumers consume the way they do, and at times it's marketers that shape the way they think.

Ninu Joseph

BACHELOR OF COMMERCE (MARKETING MAJOR)

Study overseas and earn a dual degree

The Deakin Business School partners with international universities to offer two masters degrees where you study a component overseas. You’ll learn at world-class business schools and have the chance to explore another country and culture.

Learn more about our dual award programs

Research with us

If you’ve got great insight into the way consumers think, feel or buy, flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.

Learn more about researching with us

Accreditation

Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

We are the only Australian university with EPAS accreditation (accredited by the European Foundation for Management Development (EFMD)) for our Bachelor of Commerce. We’re one of only three universities in Australia with an EPAS accredited MBA.

Deakin’s Master of Marketing is accredited by the Australian Marketing Institute (AMI).

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