Modern marketing strategically and creatively adds value to the customer experience, building a relationship between consumers and sellers. Our courses cover a range of subjects, including brand management, consumer behaviour and digital media.
Deakin Business School: 1 of 3 schools in Victoria accredited by AACSB
Master of Marketing: accredited by the Australian Marketing Institute (AMI)
A marketing qualification can open doors to a range of business careers (both locally and overseas). Opportunities include:
- big data and mobile marketing
- community management executive
- marketing assistant
- marketing coordinator
- mobile marketing manager
- product management
- research analysts, marketing
- social media marketing.
Undergraduate (your first degree)
An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any credit for prior learning you may have. Associate degrees, bachelor’s and bachelor’s with honours are all undergraduate degrees.
Postgraduate (further study)
A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, master’s and PhDs, as well as specialist programs for industry professionals.
Higher Degrees by Research (supervised research)
Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.
Non-award courses are generally single units of study that don’t add up to a university qualification. They’re a great way to explore an area of study before committing to a full degree, and can often be used as credit towards a degree course. Short courses and stand-alone study abroad programs also fall under this category.
Marketers try to understand why consumers consume the way they do, and at times it's marketers that shape the way they think.
BACHELOR OF COMMERCE (MARKETING MAJOR)
Gain worldly experience
Graduate ahead of the competition with international study experience on your resume, all while earning credit towards your degree.
Research with us
If you’ve got great insight into the way consumers think, feel or buy, flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.
Deakin Business School (DBS) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.
We are the only Australian university with EPAS accreditation (accredited by the European Foundation for Management Development (EFMD)) for our Bachelor of Commerce. We’re one of only three universities in Australia with an EPAS accredited MBA.
Deakin’s Master of Marketing is accredited by the Australian Marketing Institute (AMI).
Browse other disciplines within business
Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.
Apply for an accounting course at Deakin, and join the dynamic and exciting profession on which businesses and individuals increasingly rely.
With Deakin's industry leading business analytics courses, graduate with analytical skills that will give you the competitive advantage in business.
With Deakin's arts and cultural management courses, graduate ready to meet the creative industry's strong demand for highly trained managers.
Specialise in business consulting at Deakin and become an agent for organisational change through strategy, planning and problem solving.
By studying one of Deakin's commerce courses, gain a solid foundation in business with a variety of majors including accounting, marketing and economics.
Study corporate governance at Deakin and learn about basic concepts, board structure and governance in Australia and on an international level.
Study eBusiness and supply chain management at Deakin and examine how organisations leverage social networks, virtual worlds and web 2.0 applications.
Study Economics at Deakin and analyse the relationship between business and behaviour through the production, distribution and consumption of wealth.
Deakin's event management courses will help you develop a diverse set of skills to graduate ready to meet the industry's growing area of work.
Study environmental management and sustainability at Deakin and focus on finding solutions to environmental problems through policy and educational change.
Study a finance course at Deakin and learn about the operations of financial markets, institutions and how decision-making processes are administered.
Deakin's wide range of financial planning courses will provide you the knowledge and skills to meet the industry's required training and ethical standards.
With Deakin's health and human services management course, learn how to lead and administer healthcare services, from hospitals to welfare organisations.
Study human resource management at Deakin and gain an in-depth understanding of employment relations, strategic staffing and performance management.
Study an information systems course at Deakin and graduate ready to implement cutting-edge technologies to solve business problems.
Undertake a specialisation in innovation at Deakin and explore the processes that transform entrepreneurial ideas into commercial advantage.
Study international trade and business at Deakin and gain the skills, knowledge and expertise to excel in the changing global environment.
Study one of Deakin's practical leadership courses and gain the skills required to improve your influence, impact and ability to make things happen.
Study a course in management at Deakin and formally develop the skills required to change organisational culture through a program of theory and practice.
Deakin's Master of Business Administration (MBA) provides excellent career development through renowned course flexibility and industry connections.
Study an organisational psychology course at Deakin and learn how to apply science in the workplace to improve employee performance and wellbeing.
Apply to study a course in project management at Deakin and develop the skills to plan, coordinate and evaluate jobs, manage people, and identify risk.
Study one of Deakin's renowned property and real estate courses and graduate ready to work in varying fields including leasing and property valuation.
Study a course in public relations at Deakin and graduate with the fine-tuned skills and techniques required for effective reputation management.
Specialise in public sector studies at Deakin and explore the relationship between government and citizens, the role of policy and its development process.
Study social media strategies at Deakin and gain insight into how modern organisations use web 2.0 technologies for business.
With a sport management course at Deakin, learn how to manage organisations that run sporting competitions, major events and community programs.