Marketing

DISCIPLINE

Overview

Marketing is built on relationships with customers. Modern marketing is about creatively adding value to the customer experience and building a relationship between buyers and sellers. Our courses cover a range of subjects – from consumer behavior and brand management through to online and international marketing. If the blend of psychology and business appeals to you, study a course in marketing with us.

The subject Marketing Communication was very realistic as it used real life examples. I have used the skills in this course in my current job.

Courtney Mathew

Bachelor of Commerce (majoring in marketing)

Gain worldly experience

Graduate ahead of the competition with an international study experience on your resume – all while earning credit towards your degree.

Marketing courses

Study with Deakin and we'll help you transform your passion into a successful and rewarding career

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Research with us

If you’ve got a great insight into the way consumers think, feel or buy – flesh it out with a higher degree by research. Specialise in topics from transformative marketing through to marketing analytics and modelling.

Learn more about researching with us

Recent Deakin research

Marketing strategy: A life cycle approach

Alvin Lee and M.G. Edwards examine the nature of strategic thinking, and cover the theory and practical application of analytics. They also explore the considerations, constraints and possible strategic marketing choices available at each stage.

Our community

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Career opportunities

This marketing major exists in several degrees and can open doors to virtually every area of business, both here and overseas. Career opportunities and areas of expertise can include:

  • big data and mobile marketing
  • mobile marketing manager
  • community management executive
  • research analyst, marketing
  • marketing assistant 
  • product management
  • marketing coordinator 
  • social media marketing

What do our students and staff say?

Tim Martin Internet Marketing Deakin University MBA Lecture 1

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