Public relations

DISCIPLINE

Overview

Public relations involves the management of communication between people, agencies and the public. You’ll complete your course with the ability to design and implement public relations campaigns. You'll be able to contribute to the management of organisations, and know how to conduct appropriate research.

My students work on communication projects that use a range of communication techniques including face-to-face, photography and audio content.

Ross Monaghan

Director of Graduate Employment

Expertise from industry

Deakin staff have many years of combined industry experience, and are leaders in their research fields. Learn from the best and be prepared for the job market with industry relevant skills and expertise.

Public relations courses

Study with Deakin and we'll help you transform your passion into a successful and rewarding career

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Research with us

If you've got a great insight into how businesses present and handle themselves, consider specialising in public relations with a Higher Degree by Research.

learn more about researching with us

Accreditation

Our courses are accredited by the Public Relations Institute of Australia (PRIA).

Deakin Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only five per cent of business programs worldwide are AACSB accredited and DBS is one of only three in Victoria.

Career opportunities

If you’re a strong communicator with excellent writing skills and creative thinking, public relations could be for you. 

Graduates have pursued careers as:

  • publicists
  • public relations managers
  • public relations assistants
  • public relations specialists
  • communications managers
  • public affairs officers
  • corporate event planners
  • journalists.

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Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

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