Sport management



Learn to manage organisations that run sporting competitions, major events and community programs. Ever thought you could talk about sport all day and get paid for it? Now’s your chance to study at the only Australian university ranked in the top 40 for its Master of Business (Sport Management) by Sport Business International.

Lucy Mills on making her mark

Lucy Mills was the first ever female player agent to be accredited by the AFL back in 2005, but since then many other women have followed her lead.

The longest running course in sport management in Australia

There's a reason Deakin's sport management course attracts the greatest talent the nation has to offer: it’s the oldest and most prestigious course of its kind in Australia!

Find out more about sport at Deakin

Why Deakin?

Deakin's proud to be a leader in sport management education. Our Master of Business (Sport Management) has been ranked in the top 10 in the world, and 5th for graduate salaries*. Underpinning a first-class program are important industry links and valuable partnerships with high-quality organisations such as India's Premier League cricket team the Pune Supergiants.

* Source: Sport Business International 2015 Postgraduate Sports Course Rankings.

Sport management courses

Study with Deakin and we'll help you transform your passion into a successful and rewarding career

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Research with us

As a Deakin sports management student, you’ll have opportunities to benefit from and participate in the latest research. You’ll also get access to our professional networks and contacts in the sports sector.

Learn more about researching with us

Our research partners

Our research partners include:

  • Department of Health and Human Services
  • Parks Victoria
  • World Health Organization
  • VicHealth.


Deakin Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). A hallmark of excellence, AACSB accreditation is awarded to business schools that meet strict standards of quality, academic and professional excellence. It is globally known as the longest standing, most recognised form of professional accreditation an institution and its business programs can earn. Only five per cent of business programs worldwide are AACSB accredited and Deakin Business School is one of only three in Victoria.

Our industry connections

Studying sports management at Deakin gives you access to our wide range of industry connections and partnerships, including:

  •  AFL
  • Vicsport
  • Cricket Australia
  • IMG
  • Tennis Australia
  • Basketball Victoria
  • Boyden Executive Search
  • Russell Corporation
  • Netball Australia.

Find out more about our sport partnerships

Career opportunities

If you’d like a career where you get to talk, eat and sleep sport, this course is for you. Career paths could include:

  • sport development
  • community sport development
  • leisure industry.

What do our students and staff say?

Why study sport management at Deakin?

Discover the benefits of studying sport management at Deakin through testimonials from teaching staff and current students.

Industry gives Deakin's sport management program the tick of approval

Deakin's reputation as a leader in sport management education is reinforced by industry leaders who give the sport management program the tick of approval.

Browse other disciplines within sport

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

Browse other disciplines within business

Choose an area that you're interested in and learn how Deakin's extensive range of study options and experiences can help turn your dreams into reality.

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