Advertising

MAJOR

Overview

Sitting at the intersection of other communication degrees, advertising is an attractive option for those who wish to seek a professional outcome in the Bachelor of Arts. Students will work with client driven projects to enhance their communication skills. This practice and theory based series of units offers students technical and communication skills in the contemporary practices of the advertising industry, introducing them to this dynamic and competitive field.

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UnitSetCode

MJ-A000069 (major)

MN-A000069 (minor)

Campuses

Burwood (Melbourne), Cloud (Online)

Career outcomes

You may find employment in the exciting field of advertising or related disciplines including journalism, public relations and digital media. Students can combine their advertising skills and knowledge with many associated areas of study to create their own unique pathway into the vibrant, fast paced world of contemporary communication. 

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Units

  • To complete a Major sequence in Advertising select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Advertising select any four (4) units from below, including a minimum of one (1) credit point at level one, and no more than one (1) credit point at level 3

Complete the following 2 units from level 1:

  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Complete the following 4 units from level 2:

  • Art Direction and Visualisation ALA201
  • Copywriting and Ideation ALA202
  • Quantified Media ALM202
  • Integrated Communication ALA203
  • Complete the following 2 units from level 3:

  • Transmedia Storytelling ALA302
  • Advertising: Desire, Consumption and the Attention Economy ACC302
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