Public relations

MAJOR

Overview

Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.

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Key information

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~

Unit set code

MJ-M32511

Professional recognition

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.

Explore units

Units

  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Media Relations Strategy ALR210
  • Integrated Communication ALA203
  • Lobbying, Advocacy and Public Opinion ALR383
  • Communication Research Practices ACC303
  • ~ Waterfront (Geelong) students will be required to undertake some units of study at Waurn Ponds (Geelong)

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