ACX702 - Applied Research Methods for Communication
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ACO410, ALR732 |
| Study commitment | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 11 x 2-hour seminar |
| Scheduled learning activities - online | 11 x 2-hour seminar |
Content
This core unit is designed to introduce students to the range of research methods that are applied within communication research and within the communication industries.
In this unit, students will develop their ability to critically assess the credibility of an evidence-base (from data collection through to data analysis). Students will also learn how to develop and conduct quantitative and qualitative research approaches (such as content analysis and surveys) and engage audiences, consumers and organisations through stakeholder interviews and focus groups.
The combination of learning presented in this unit, from critical thinking to research capacity, is designed to support students in asking cutting edge questions and creatively responding to industry challenges.
Through the assessment tasks, students will develop a valuable portfolio, evidencing skills in research conduct and reflective professional practice. This foundation unit will provide students with a competitive edge through supporting specialised knowledge development.
Unit Fee Information
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