ALA102 - Creative Brand Communication
Year: | 2024 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Cohort rule: | Nil |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALAM102 |
Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Scheduled learning activities - campus | 1 x 2 hour seminar per week |
Scheduled learning activities - online | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence) |
Content
Students will explore the nexus of creativity and strategy that is fundamental to successful brand communication. They will examine the nature of creativity in the communication industry and practitioner approaches to the creative process. The advertising messages produced by international brands will be analysed to help students prepare for global mobility as future practitioners. Students will be introduced to the key creative roles within communication companies and build the research, planning and ideation skills required of contemporary practitioners.
Unit Fee Information
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