ALC104 - Media Genres: Negotiating Textual Forms and Pleasures

Year: 2019 unit information
Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Unit chair:

Trimester 1: Grady Hancock

Trimester 3: Brett Farmer





Incompatible with:


Contact hours:

Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit introduces students to the ways in which certain media carry similar codes and conventions, pleasures and expectations. It will examine how these conventions can be produced by the media industries and read and consumed by audiences. The unit will involve the close textual analysis of media genres; examine the way audiences relate to and interact with media genres; and will explore the way media industries promote and sell genres for commercial reasons. Case studies vary from year to year and may include genres such as comedy, horror, science fiction, melodrama, soap opera, the game show, fan fiction, fantasy role-playing games, and gaming apps.


Genre creative assignment, 2000 words, 50%

Genre pitch, 2000 words, 50%

Unit Fee Information

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