ALR206 - Social Media Strategy and Tactics

Year: 2019 unit information
Offering information:

*Warrnambool students to contact unit chair or school at to enrol in this unit

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online)

Credit point(s): 1
EFTSL value: 0.125
Unit chair:

Emma Bennett


Any ALR coded unit passed successfully



Incompatible with:

ALR210, ALR406, ALR606, ALR706

Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Students in this unit need access to a computer linked to the internet and need to be able to load software from Deakin's Software Library.


Wikis, blogs, podcasting, YouTube, social media news releases and other aspects of Web 2.0 are harnessed to devise online public relations strategies. This unit keeps students at the cutting edge of Internet communication technology.


Group Assignment, 30%, 1200 word equivalent per group member

Individual Assignment, 30%, 1,200 word equivalent

Portfolio, 40%, 1600 word equivalent


Unit Fee Information

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