MLM790 - Marketing Law

Year: 2019 unit information
Enrolment modes:

Not offered in 2019

Credit point(s): 1
EFTSL value: 0.125
Unit chair:

To be advised

Prerequisite: Nil
Corequisite: Nil
Incompatible with: MLM760
Contact hours:

Cloud( online): Learning experiences are via CloudDeakin


This unit is designed to provide an introduction to: competition and consumer issues and intellectual property issues in complex industrial societies and the implications for sales and product promotion courses, marketing law; legal responses to the above, with particular reference to the Competition and Consumer Law Act 2011 (Cth) and key Intellectual Property statutes and related common law. The unit considers marketing law applied to advertising and promotional activities, product liability and product development, distribution agreements and related consumer protection obligations.


Written Assignment 3000 words 40%, Examination 2 hours 60%

Unit Fee Information

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