MMK226 - Retailing

Year: 2019 unit information
Enrolment modes:

Not Offered in 2019


Credit point(s): 1
EFTSL value:


Unit chair:

Riza Casidy



Corequisite: MMK101
Incompatible with:


Contact hours:

Campus: 1 x 1 hour class and 1 x 2 hour seminar per week

Cloud (Online): 1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week


This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.


Assessment 1 (Individual) Retail Project Plan report (4000 words) 50%

Examination (2 hours) 50%

Unit Fee Information

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