MMK226 - Retailing

Year: 2018 unit information
Enrolment modes:

Not Offered in 2018

Credit point(s): 1
EFTSL value:

0.125

Unit chair:

R Casidy

Prerequisite:

Nil

Corequisite:

MMK101

Incompatible with:

Nil

Contact hours:

Campus: 1 x 1 hour class and 1 x 2 hour seminar per week

Cloud (Online): 1 x 1 hour class (recordings provided) and 2 hour online seminar (recordings provided) per week

Content

This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.

Assessment

Assessment 1 (Individual) Retail Project Plan report (4000 words) 50%

Examination (2 hours) 50%

Unit Fee Information

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